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Microsoft CEO Steve Balmer admits ‘iPad killer’ Surface RT tablet a huge mistake

“Microsoft CEO Steve Ballmer has finally admitted that its Surface RT Tablet was a huge mistake,” News.com.au reports.

“The tech giant last week revealed that it had lost more than $900 million on the tablet which has experienced poor sales since it launched in October 2012,” News.com.au reports. “‘We built more devices than we could sell,’ Balmer admitted during an internal ‘town hall’ event last week, The Verge reported.

News.com.au reports, “Microsoft recently cut the price of the tablet by 30 per cent globally after admitting during an internal meeting that massive price cuts were necessary for getting the device to sell. If you divide the $900 million losses by the per-unit price cuts of $150, that means that Microsoft has about 6 million unsold Surface Tablets that it needs to move, technology website PC World calculated. Balmer also admitted that the company is not selling nearly as many Windows devices as it would like, referring to its phones, tablets and computers.

Read more in the full article here.

MacDailyNews Take: Big dumb monkey.

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