“iOS users love their free apps, and developers have taken note,” Christina Bonnington reports for Wired.
“A full 90 percent of all iOS apps available in the App Store are now free purchases, according to a report from Flurry Analytics,” Bonnington reports. “According to Flurry’s data, which is collected from the 350,000 apps that use its analytics platform, the number of free apps in the App Store has hovered between 80 and 84 percent since 2010. But this year, that number has spiked upwards.”
Bonnington reports, “Free apps are often ad-supported versions of an app that costs money, or ‘light’ versions of paid apps which rely on lower-quality content. And, as Flurry says in its report, the majority of app consumers are OK with that. ‘People want free content more than they want to avoid ads or to have the absolute highest quality content possible,’ the report reads. Many apps use the in-app purchase model, which makes a free version available in the App Store, then encouraging users to upgrade the free version for a few bucks to unlock advanced features.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]