More iOS apps are free than ever before

“iOS users love their free apps, and developers have taken note,” Christina Bonnington reports for Wired.

“A full 90 percent of all iOS apps available in the App Store are now free purchases, according to a report from Flurry Analytics,” Bonnington reports. “According to Flurry’s data, which is collected from the 350,000 apps that use its analytics platform, the number of free apps in the App Store has hovered between 80 and 84 percent since 2010. But this year, that number has spiked upwards.”

Bonnington reports, “Free apps are often ad-supported versions of an app that costs money, or ‘light’ versions of paid apps which rely on lower-quality content. And, as Flurry says in its report, the majority of app consumers are OK with that. ‘People want free content more than they want to avoid ads or to have the absolute highest quality content possible,’ the report reads. Many apps use the in-app purchase model, which makes a free version available in the App Store, then encouraging users to upgrade the free version for a few bucks to unlock advanced features.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]

12 Comments

    1. It’s a two phase process. First you download the FREE app, then you start making in-app PURCHASEs. I’d guess less than 30% of the apps in the app store are actually free. Which is fine, I don’t mind paying for apps. It just burns me when a highly reviewed, premium priced app turns out to be dysfunctional eye-candy. Better to do a little homework before laying out the cash. Some times the App Store is a little too frictionless.

  1. I long for the days when I knew what I was getting when I downloaded an app from the app store. Now you download an app and get inundated with ads, or come-ons asking you to buy the function that you thought you’d already downloaded. It’s a sad state of affairs. Now I wind up downloading and deleting more often than not.

    1. It’s curious about that, let me explain. I routine employ many PA’s (production assistants) during the year as they tend to come and go (as most are young and or still in school and are in summer break or are taking a semester off)
      The interesting thing is many pirate apps and content (interesting stand for a PA to take, but I digress..) Most of the apps they steal they don’t even (hardly) use, and could easily afford (by forgoing “a night on the town”) It’s almost like a collection compulsion, rather than the actual functionality paying customers normally desire.

  2. Is this really what people want? Personally I only buy games since I hate all the in-app-purchases in free games. Also, I really like to support good software, and 5€ for a great game is ridiculously cheap anyway.

    1. Im the same, but its a sad state the top grossing app list is always full of freemium games. I downloaded candy crush to see what the fuss is about. How this is a top grossing game blows my mind. It appears to recipe is make a game targeting children and/or females aged <25, make it free to download, fill with iap to get rid of annoying restrictions… profit! Rumor has it candy crush is taking in $630k a day… WTF!?!

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