“Microsoft has not been shy in the past to spend its money on advertising its products against competition — in 2011 apparently sinking up to $100 million on making sure that people knew about its search engine Bing,” Ingrid Lunden reports for TechCrunch.
“Some numbers out today from Nielsen, however, point to Microsoft’s efforts reaching a new high in tech advertising,” Lunden reports. “It says that in Q1, Microsoft took the lead as the biggest tech advertiser of all, knocking out Intuit, the tax software company that has held that position for the past five years because of how Q1 coincides with tax season. Others in the top-five included Apple, Google and Amazon, ‘none of which were strangers to the top tech advertisers list in previous years.'”
Lunden reports, “Microsoft topping the list of tech ad spenders is not too much of a surprise: pumping huge amounts of money into promoting new products is less about celebrating Microsoft’s success as it is about the company trying very hard to get more consumers behind them. Windows Phone has had lackluster, if growing, sales; the Surface tablet has not been meeting analysts’ predictions on sales, and ditto with Windows 8.”
Read more in the full article here.
MacDailyNews Take: Blow it all on bad ads, Balmy!