“Is Apple going to eat Google’s lunch? While the iOS/Android battle has been playing out for multiple years now in the mobile marketplace (tablets and smartphones), could Apple be making a move to squeeze loyal Google users further into its own deep ecosystem?” Bret Kenwell asks for TheStreet.
“The Internet-based iWork for iCloud now brings Apple users into a potential clash with their previous Google-powered workstations,” Kenwell writes. “The Internet-based iWork for iCloud now brings Apple users into a potential clash with their previous Google-powered workstations. It is essentially the Apple version of Google Docs, something that many Apple users probably frequent. So if Apple users are writing or working on Pages, Numbers or Keynote, why wouldn’t they use it on the Internet-based cloud form? I assume that they would. That’s not to say anything is wrong with Google Drive — but by using Apple devices, it just becomes easier and makes quite a bit of sense. But is this just the start of things to come?”
Kenwell writes, “With an expected introduction of the iTV and an already announced iRadio [sic], Apple will become a bigger part of consumers’ everyday lives and the company — as well as the stock price — will begin to swell as a result. Whether or not Apple willingly steps into the tech titans boxing match with Google, two things are certain: iWork is just the beginning and the consumer is the ultimate winner as these two duke it out to be number one. ”
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