“We’ve just released our latest Frost & Sullivan report on the size of the Consumer Video Devices Market, which details the market drivers, restraints to market growth, product and pricing trends, competitive landscape, and market forecasts and trend analysis broken out by region of the world for the next five years,” Dan Rayburn, principal analyst for Frost & Sullivan, reports via Seeking Alpha.
“Our report details sales numbers showing that Apple (AAPL) owned 56% of the streaming devices market in 2012, with Roku coming in second at 21% of the market,” Rayburn reports. “Apple TV’s AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not OTT streaming – that is the primary reason for purchase of Apple TV devices.”
Rayburn reports, “The long-term potential for this segment does remain uncertain. It is important to note that while current growth rates are high, the total installed base of $99 streaming boxes is quite low.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]