Apple dominates with 56% of streaming devices market; tiny Roku distant second with 21%

“We’ve just released our latest Frost & Sullivan report on the size of the Consumer Video Devices Market, which details the market drivers, restraints to market growth, product and pricing trends, competitive landscape, and market forecasts and trend analysis broken out by region of the world for the next five years,” Dan Rayburn, principal analyst for Frost & Sullivan, reports via Seeking Alpha.

“Our report details sales numbers showing that Apple (AAPL) owned 56% of the streaming devices market in 2012, with Roku coming in second at 21% of the market,” Rayburn reports. “Apple TV’s AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not OTT streaming – that is the primary reason for purchase of Apple TV devices.”

Rayburn reports, “The long-term potential for this segment does remain uncertain. It is important to note that while current growth rates are high, the total installed base of $99 streaming boxes is quite low.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]


  1. Article: “Google (GOOG) is conspicuous by its absence in this segment. Devices based on the Google TV platform have seen very little commercial success so far, with our estimates of less than 1M total installed devices, ”

    E. Schmidt 2011:
    ” “By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”


    everywhere I read the apple hater press is saying that Google (samsung etc) is ‘out innovating’ Apple , weird that they don’t look at Google flops like this. Instead they persistently talk of Apple Tv as a failure.

    Goog stock is heading towards all time highs, if apple had a ‘Google TV’ product flop the idiot analysts would be saying aapl is worth $2.

  2. No no. This is a “hobby” … Don’t pay any attention to the reality.

    “Apple is reportedly in talks with Time Warner Cable about offering live programming from that company through what would presumably be a new app for Apple TV.” Maybe even with out commercials for an additional fee. I would pay for that!

    Do you think this and DVR recording in Apple’s iCloud in one of their billion dollar server farms and 3rd party gaming apps will turn this “hobby” around even more.

    No, this is just a “hobby”. Move along, nothing to see here.

  3. I really enjoyed my Roku box, but once I got a new Apple TV I took it out and haven’t missed it at all. It had a ton of stuff on it, both pay and free, but most are just worthless time wasters. Oh yeah, finally got rid of NetFlix too, and don’t miss it either.

    1. Oh, wow, so Netflix has reached the “it’s cool to hate it” stage?

      Suit yourself, but I couldn’t live without it. I haven’t come close to exhausting all the stuff they have that I want to watch.


  4. Come on MDN, where’s Eric T. Mole quote about “Google TV’s future dominance within 6 months” from 2 years ago? iCal’d that, of course?

  5. To me, it’s amazing that Apple TV is outselling Roku when Apple TV isn’t even advertised. I’m a happy Apple TV owner, but that’s because it fits in with all my other Apple stuff. If my house wasn’t full of Apple gear, I think I would’ve gotten the Roku, because it comes with more content.

    Mind you, that content comes at a cost. Apps on the Roku are made independently by 3rd-parties and must not be vetted by Roku, because the MLS app I tried on my parent’s Roku was damn near unusable.


    1. I figure the Apple stores have a lot to do with it. I once saw an employee there explaining the Apple TV to someone who clearly had never heard of it. He ended leaving the store with one.

      1. If you have a Mac or iOS device it’s basically a no-brainer purchase. It’s also the best Netflix content interface out there. I’d give Hulu Plus a shout out but their totally f*cked up policy of selling ads on a paid subscription makes them a no go for me.

    2. If you really want to to see how NOT to do a consumer box, take a look at Tivo. Their streaming media options are horribly implemented. They let the content provider write the software and it’s done in Flash so each provider has a completely different interface which is completely different than the Tivo interface.

      Even though I have a Tivo and could get my streaming media that way, I still own an Apple TV just for the superior Netflix interface.

      1. Just curious: When you say “superior Netflix interface”, what are you comparing it to? It sure beats the heck out of the interface on a computer, true. But I’ve recently tried watching Netflix on my wife’s PS3, which is hooked up to the same TV, and I think I prefer it for that.

        The biggest problem I have with Netflix on my Apple TV is the occasional delay in starting a video, which can be a minute or more. I think it’s because the Apple TV only shows the highest-resolution feed, while the PS3 can deal with network congestion by starting with a lower resolution then switching to a high resolution later.

        The Netflix app on Apple TV does have a clean, uncluttered interface, true, but I think it could use an upgrade.


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