Best Buy slashes price on beleaguered BlackBerry’s Z10 phone flop

“Best Buy Co has cut the price of BlackBerry Ltd.’s Z10 smartphone to $49.99 with a service contract, two weeks after the Canadian smartphone maker reported lackluster sales of the flagship touch-screen model,” Hugo Miller reports for Bloomberg.

“The device originally went on sale in the U.S. in March at $199.99, on par with Apple Inc.’s iPhone,” Miller reports. “Sales of the Z10 last quarter were almost 1 million units short of analysts’ estimates, contributing to a surprise loss for BlackBerry.”

“BlackBerry, which has steadily lost market share to Apple and other rivals, accounted for less than 3 percent of global smartphone sales last quarter, according to research firm IDC,” Miller reports. “The stock has dropped 22 percent this year.”

Read more in the full article here.

MacDailyNews Take: This reminds us of…

Nice mustache, DCW.

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  1. Boo. I like Blackberry. They paved the way for the iPhone with secure, smart phone technology. Hell, they INVENTED the smart phone. Apple just brought it to the next generation. The world needs Blackberry as a consistent, smart innovator, that brings reasonable efficiency devices to business. I hope they survive. They make Apple smarter and build better products. Samsung is a pure copycat that’s the Microsoft of Asia. They’ll be the new Nokia in 3 years.

    1. I also hope Blackberry survives and has their reemergence, I have respect for what they did in the early years and were full of innovative brave moves where they walked their own path… these days however, it seems they may have been a one trick pony and the fast moving tech world will gobble you up unless you skate to where the puck is going to be instead of their strategy which was to hold on vicariously to their outdated system, which was once pioneering, to only chase after the industry which had moved on and become another follower instead of a leader. It’s shame, but not unexpected.

    2. The problem is that they quit innovating when they had success. Steve Jobs said, when the sales guy runs the company, they just push selling what they have and not creating the next great thing.

  2. Assume for a moment that Blackberry disappears off the face of the earth and the international courts stop samsung from selling their clones, Apple would be the only ones left. Is that what you really want? Do you think Apple would be very innovative if competition was non existent? Competition is good for the consumer no matter how you cut it. So stop wishing these companies dead and start hoping they raise the bar because it will be to all our benefit.

  3. More choice is better….because that causes others to innovate. I hope Blackberry doesn’t fail and will continue to try and make a better product then Apple. Cause that will cause Apple to keep trying to stay ahead of the game.

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