“The biggest news in technology this past week had nothing to do with the arrival of Instagram video, or newly discovered features in iOS 7. Rather, it was the launch of HBO GO on the Apple TV,” Bryan M. Wolfe writes for AppAdvice.
“What made this significant had little to do with HBO subscribers finally being able to stream episodes of ‘True Blood’ or ‘Game of Thrones’ on Apple’s hobby product. Rather, it is what happened next that was most noteworthy,” Wolfe writes. “[At launch] not every HBO subscriber was able to take advantage of the new service. DirecTV and other HBO pay TV affiliates with TV Everywhere rights refused to sign-off on the Apple TV… What was surprising was just how quickly DirecTV and nearly everyone else did an about-face.”
Wolfe writes, “Multiple industry sources have told AppAdvice that this has little to do with the public outcry. Rather, after careful reflection, most affiliates had determined that it was best not to upset the Apple cart.”
Read more in the full article here.
HBO built the Apple TV app entirely in-house for the first time ever – June 21, 2013
Apple adds HBO GO, WatchESPN, Sky News, Crunchyroll and Qello streaming content to Apple TV – June 19, 2013
Hollywood studios warm to Apple’s iCloud; HBO agrees to allow Universal, Fox movies on Apple’s iCloud – March 12, 2012