Apple’s WWDC 2013 as seen through 417,336 tweets

“Bet you didn’t know that the conference Apple hosted in San Francisco last week for 6,000 developers was a face-off between CEO Tim Cook and Jony Ive, his Senior VP for design,” Philip Elmer-DeWitt reports for Fortune.

“That’s apparently how the folks at Viralheat saw it,” P.E.D. reports. “When the social media analytics firm looked at the reactions to the news coming out of WWDC on sites such Twitter, Facebook and Pinterest, what jumped out at them was the 35% edge Ive had over Cook in social media mentions and the 72% to 64% advantage Ive had in ‘positive’ sentiment.”

P.E.D. reports, “The Web’s reaction to iOS 7 — Ive’s redesign of the iPhone and iPad operating system — was considerably more positive than that of its critics in the press.”

Read more in the full article here.


  1. Whew. Wasn’t going to click on the link, fearing it might lead to a 417,336 Tweet “jaunt” from which I would return with white hair and milky eyes screaming, “This article is longer than you think!” Glad someone summarized, instead.

    And yes, the tech press is a bunch of Negative Nellies who gain hits by posting anti-whatever articles. Try not to support that tendency when possible.

  2. What stupid data. Like the CEO of Apple is really hanging around WWDC. Ive is lower level and more the sharp end of what’s happening with Apple’s products. It’s only natural he’s going to get more mentions since his name is plastered all over iOS 7. Cook is just a guy in glasses trying to run the place.

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