Analysts ask hard questions as marketing charm wears off of Samsung’s plastic Galaxy S4

“Analysts fell under Samsung Electronics Co Ltd’s marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales,” Miyoung Kim reports for Reuters.

“Woori Investment & Securities, one of South Korea’s largest securities firms, cut its outlook for Samsung’s earnings and target share price on June 5. It was the first to adjust its view,” Kim reports. “A massive wave of downgrades has since followed, with forecasters including JPMorgan, Morgan Stanley and Goldman Sachs taking a harder look at their assumptions of how well the S4, Samsung’s latest Galaxy smartphone, would actually do. Sales estimates for the S4 were slashed by as much as 30 percent, stirring investor concerns over Samsung’s mobile devices division – the company’s biggest profit generator.

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“Investors in the South Korean IT giant have paid dearly. Samsung lost nearly $20 billion in market value in a week as shares plunged following the downgrades,” Kim reports. “The S4, in reality, also lacks any real wow factor, [analysts] say.”

Read more in the full article here.

MacDailyNews Take: All the marketing in the world can’t hide derivative plastic shit.


  1. Analysts aren’t getting smarter because they figured that Samsung sells crap. They are totally disconnected and act randomly at best, but more likely in a way that will manipulate the market to their own interests.

    Trying to relate analysts estimate with a product’s quality or a company’s performance is futile.

    1. Yup. They’re just putting Samsung through the same wringer that they put Apple through, in hopes that they can squeeze some extra cash out of the turbulence along the way.

      Frankly, even though I think that the Galaxy series phones are inferior products, I have to wonder just how much these analysts are blowing things out of proportion just to support their manipulation scheme?

    2. Unfortunately, there is a lot of truth in your statements, Altos. Analysts are predominantly reactive by nature and, as such, tend to be contrarian indicators. They pump a stock for additional momentum after it has already risen a great deal, then only downgrade it after it has dropped a long way. The best way to lose money in the stock market is to listen to free analyst advice. The people who are making money have better information, greater investment expertise, or both.

    3. Completely agree. No one should pay a blind bit of notice of anything these morons say, no matter what company they’re talking about. These shysters should be prosecuted.

  2. Analysts are a bunch of manipulators lacked of integrity just because they wanted to make money, I hope they know what KARMA is. I’m a living of eye witness KARMA, Once GOD called you, that’s it. Surrender to GOD. No amount of chemotherapy or drugs can save your life those greedy analysts.

  3. Get over it. Analysts don’t ask questions for the purpose of understanding the true nature of the world around them. They merely strategize and create opportunities for manipuating markets and optimizing profits. Period.

  4. Woori is right to Woori.
    Maybe they need to sell more washing machines. Or as I like, split the company in 5 or something. Allot there that does not belong under the same roof.

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