“AllThingsD: reporter Kara Swisher ‘broke’ the ‘news’ yesterday that Microsoft is reorganizing — again,” Roger Kay writes for Forbes. “Apparently that leaky ship is selectively disclosing information about who will do what to whom sometime in the nondescript future. I’m sure this reorg will be just as effective as the past couple of dozen.”
“The cuckoo concept behind this latest chair-swizzle seems to be that a company formerly known for its software will now become a ‘devices and services’ company. Swisher’s sources seem to indicate that execs from Server and Tools, Skype, and Interactive Entertainment divisions will be getting the nod. Windows and Office under the expected new regime: fates unknown,” Kay writes. “Devices and services…”
“Now, let me get this straight. This company — whose hardware resume sports the Hardware Group, which makes, mice, keyboards, cameras, and other peripherals as well as doing development for the company’s other groups; XBox in its various forms, the one clear winner; Surface, the Win8 showcase platform that’s doing meh; and various losers like Zune, Spot Watch, and Kin 1 and Kin 2 — wants to dial up its hardware business?” Kay asks. “This company, the one that surfaced Surface right before the holidays last year with no clear view of how to manage a production and distribution ramp, wants to draw guns against, say, Samsung and Apple? Bokay…”
Read more in the full article, “Reorganizing Chairs On The Microsoft Deck,” here.
MacDailyNews Take: Beleaguered.
[Thanks to MacDailyNews Reader “Tayster” for the heads up.]
Captain Ballmer working hard on rearranging S.S. Microsoft’s deck chairs yet again – June 3, 2013
Microsoft said to again reorganize marketing operations; may include hundreds of job cuts – February 1, 2012
Ballmer rearranges the deck chairs again; seeks to get engineers into executive ranks – February 8, 2011
Microsoft rearranges the deck chairs again; reorgs cellphone, games division – May 25, 2010
Microsoft rearranges the deck chairs – February 15, 2008