Bass reports, “The changes would eliminate overlap in job responsibilities and are designed to help the company better respond to threats from Apple Inc., Google Inc. and Amazon.com Inc., which are increasingly targeting Microsoft’s corporate-computing customers. Microsoft Chief Executive Officer Steve Ballmer doesn’t think the company is getting enough return on the billions it spends annually on marketing, the people said.”
“Consumer-focused technology companies like Apple are making inroads in the business world, forcing the information- technology industry to regroup. Apple will sell $10 billion worth of iPads and $9 billion of Mac computers to corporate customers this year, a 58 percent jump, Forrester Research Inc. said in a report last week,” Bass reports. “Microsoft announced its first-ever companywide firings in January 2009, a move that included more than 5,000 jobs by the time it concluded.”
Read more in the full article here.
MacDailyNews Take: Time for Microsoft’s annual “reorganization.”
We can hear Balmy now:
I don’t like our strategy. I don’t like our strategy a lot.
Rearrange the deck chairs again!
[Thanks to MacDailyNews Readers "Fred Mertz" and "Bev M." for the heads up.]
Ballmer rearranges the deck chairs again; seeks to get engineers into executive ranks – February 8, 2011
Microsoft CEO Steve Ballmer’s answer to Apple’s revolutionary iPad: Clueless gobbledygook – August 2, 2010
Microsoft rearranges the deck chairs again; reorgs cellphone, games division – May 25, 2010
Microsoft rearranges the deck chairs – February 15, 2008
Microsoft announces sweeping reorganization – September 20, 2005