Watch the complete D11 interview with Apple CEO Tim Cook (with video)

Apple CEO Tim Cook made his second appearance at AllThngsD’s D11 Conference last evening in California.

Cook was interviewed by AllThingsD’s Walt Mossberg and Kara Swisher and, afterwards, took questions from members of the audience.

The wide-ranging conversation touched on wearable computing (eyewear vs. the wrist), U.S. corporate taxes, Apple’s future, Apple TV, television, iTunes, iCloud, iPad, iPod, iPhone, Apple’s stock price, Android, Android usage, the U.S. DOJ’s antitrust case over e-publishing, big screen phone tradeoffs, patent litigation, and more!

Here’s the full video (1 hour, 22-minutes):

Direct link to video here.

Related articles:
Tim Cook sees Apple releasing several more ‘gamechangers’; says Google Glass has ‘only limited appeal’ – May 29, 2013
Live coverage of Tim Cook’s D11 appearance – May 28, 2013


    1. I’ve reviewed the articles about this interview for content. But watching the actual interview is grating. Walt and Kara were particularly desperate to find important questions to ask. Instead they asked a lot of ‘seems’ and ‘sense’ and ‘feel’ rubbish questions. It’s as if the two of them have given up on technology and instead insist upon being gossip rag interviewers.

      I found this to be extremely boring, gave up caring about them half way through and stopped watching. From the articles about the interview, I know what Cook said, which is all I care about.

      Walt was not up to par. I’m getting the sense that his handicap is growing exponentially at this point, driving him into irrelevance. I seriously want some new, young, tech savvy folks in tech journalism right NOW. The wimpy, tech tard, gossip journalists we currently have need derailment and removal.

  1. A whole bunch of nothing. As is the usual case anytime Tim Cook appears in public. Disagree? Okay, so tell me why AAPL has collapsed under his “leadership” and why he thinks tinkering around with minor updates to the gadgets and operating systems equals anything that excites either consumers or investors. Or, just do what you usually do – find yourselves unable to offer any reply other than some sophomoric name calling.

    1. I respect Cook’s operational prowess. It would be hard to find another executive with his level of comprehension in this area (recent iMac flub notwithstanding), but Cook’s not a product guy.

      Apple’s got the chops and a deep bench that will allow it to continue to innovate, but with an operations guy at the helm, that innovation will dribble out. The operations guy will stretch the boundaries of existing product lines to maximize revenue, profit and operating income. That’s not a bad thing, just not an approach that the public has seen from Apple in recent history.

      1. I don’t see what Apple’s doing differently not than when Steve Jobs was running the company. They release a product, then update once or twice over 2-4 years and then release a redesigned version.

        Landmark products are ALWAYS few and far in between: Mac (1984), Newton (1993), iPod (2001), iPhone (2007), iPad (2010) – that’s just the hardware. Why don’t these analysts get it?!?!?!

      2. Interesting point AnR about ‘an operations buy at the helm’. I can see what you mean. But as macnut222 indicates below, just because 2010, 2011 and 2012 were phenomenal years for releasing new Apple tech doesn’t mean that fast pace is to be always expected. Apple is doing great, without question, in spite of the lack of ‘Entertain Me!’ appeal. The sine wave will come around again and the next wave will hit. So wait for it.

        Kara, the interviewer, says at one point ‘I don’t like to wait!’ Tough luck Kara. Wait you shall for just about everything in life. Why the manic expectations that Apple has to ‘Entertain Me NOW!’ You’re being a spoiled, ignorant brat Kara. And clearly so are lots of other people. That’s THEIR problem. Never Apple’s. This emotional BS is totally bizarro to me.

        This is TECHNOLOGY folks, not ‘Days of Our Lives’.

    2. Exactly when did the Apple the company ‘collapse’ under Tim Cook? Details please, not analcyst worthy blahblah.

      As for AAPL, total manipulation. Prove to the contrary please. And please don’t haul out the excuse of ‘We stockholders deserve that $100 billion! So let’s collapse the stock value!’ That makes zero sense, or cents.

      1. Thinking further on the subject, I keep coming back to the concept of contemporary stockholders wanting to be entertained. If Apple takes a break in entertaining stockholders with nifty kewl new killer tech, the stockholders get bored and chiming the Apple Death Knell. That behavior, of course, is idiotic. I wouldn’t want such people as stockholders anyway, as they have crusty brains.

        1. I just made a comment with this kind of thing in mind. You’re exactly right. These analysts are BORED – that’s the only thing that explains this nonsense.

          I would also say that this whining when it comes to Apple also has to do with tearing Apple down – killing the king, if you will. They won’t succeed, but that won’t stop these dumb-asses.

        2. I like that concept, killing the king. It’s perennial with Apple! It started in 1984 with the release of the Mac and has NEVER relented, all these years on. I’ll let psychologists figure out exactly why as it makes no sense to me. As ever, check out the Apple Death Knell Counter at MacObserver to witness Apple HATE from the past. It’s stunning. And it was all nonsense, just as is the case now. I don’t know of a larger case of consistent FAIL in business analysis. Apple apparently is incomprehensible to average people. We’re all used to a world of far lower quality and keep expecting anyone or any company that rides above all the status quo garbage to fall on its butt. But Apple never does, (unless of course they fall for Marketing-As-Management, which was the case after Jobs left the company circa 1985).

          Some day there will be a brilliant book analyzing this phenomenon.

        3. Speaking of “Marketing-As-Management,” ti reminds me of that questioner at the end who wanted Apple to make him dream of the future – then brought up Gil Amelio. All I kept thinking was how mid-90’s Apple kept promising a brand new Mac OS (Rhapsody) – the dream – and big of a fail it was.

          I wish people would just let Apple be Apple and stop this pressure to act like something else.

        4. Actually, Rhapsody was Mac OS X 10.0 beta. The eternally promised and never delivered OSes were Copland then Gershwin. They were supposed to allow multi-tasking as found in UNIX and later Windows 95. But they never worked. That was definitely one stumbling point for Apple. And for all we know, Apple was unable to find coders to leap that gap specifically because of the noise and hostility induction created by the ‘Marketing As Management’ phenomenon. (I can explain the details of people ask but will skip it here as I don’t need to repeat myself every time I mention the subject).

          “This pressure to act like something else” is very much in the groove of the Relational personality, the people who go into marketing. The productive, inventive types of personalities drive the Relational people out of their minds. Beats me why! It’s simply a consistently observed phenomenon.

      2. AAPL was once above $700. Now it’s $400 something. That’s a profound collapse. Manipulation is largely a myth. It may have some impact but you can’t manipulate a collapse unless investors are worried about the future. They take one look at Tim Cook and their worries multiply. He’s done nothing to excite either consumers or investors. WWDC will be his last chance. If nothing WOW comes out of it, it’s over. Hopefully for him and then we can see if the company can ever recover or if it’s satisfied to be Sony – settling in as a profitable company but never again exciting investors and never again seeing the stock much more than it is today.

        1. The Sony analogy is a good one.

          That could be Apple’s new normal moving forward. If the products stay solid, and meaningful releases are brought to market every 2-3 years, the “Apple is the new Sonly before Sony tanked” is not necessarily a bad thing.

          Unlike Sony, I don’t see Apple getting into businesses extremely far removed from it’s core strengths. Did you know Sony actually has a life insurance arm?

  2. They kept waiting for Cook to give them something juicy, but some of their questions were obvious wastes of time. I’d rather Asymco’s questions got answered. You can’t expect different answers if you ask the same questions. Somewhat disappointing.

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