Tim Cook sees Apple releasing several more ‘gamechangers’; says Google Glass has ‘only limited appeal’

“Apple Inc Chief Executive Tim Cook defended the company’s record of innovation under his stewardship, saying he expected it would release ‘several more game changers’ and hinting that wearable computers could be among them,” Alexei Oreskovic and Poornima Gupta report for Reuters. “‘It’s an area where it’s ripe for exploration,’ Cook said on Tuesday at the All Things Digital conference, an annual gathering of technology and media executives in the California coastal resort town of Rancho Palos Verdes.”

“Cook stopped short of clarifying if Apple was working on wearable products amid speculation that it is developing a smartwatch, saying only that wearable computers had to be compelling,” Oreskovic and Gupta report. “He added that Google’s Glass — a cross between a mobile computer and eyeglasses that can both record video and access the Internet — is likely to have only limited appeal.”

MacDailyNews Take: Google Glass will be very big among the creeper set.

Oreskovic and Gupta report, “Cook also said he has a “grand vision” for television that goes beyond an existing $99 Apple TV streaming device, but did not go into details… The sense that Apple has lost some of its luster was evidenced when one member of the audience criticized the company for its apparent lack of exciting new technologies and compared Cook to Gil Amelio, a former Apple CEO who presided over a low point in Apple’s history during the mid-1990s. ‘We believe very much in the element of surprise,’ Cook responded. ‘”We think customers love surprises.'”

Read more in the full article here.

Related article:
Live coverage of Tim Cook’s D11 appearance – May 28, 2013


  1. Why does Tim Cook still bother to speak when he got nothing to
    say about Apple future but past achievements which is already more than 5 years old. Not too many people are impressed and perception to Apple future is so so.

    1. … when did any Apple executive last talk about future products ?

      He said that customers love surprises and he’s right. Announcements of vapourware products are the sort of stunts that lesser manufacturers resort to. Apple announces when the product is ready for mainstream.

      1. Historically this has been true … EXCEPT when Apple has introduced products that are market changers AND Apple has no current product like it: think iPhone and iPad. Both thowe were introduced several months before they shipped.

        Unfortunately, recently Apple has done the opposite too. Think last fall’s iPad mini, iPhone 5, and iMacs availability issues. In the case of the iMacs Apple announced products that replaced current Apple products that the consumer could not even order for over six weeks in some cases. For a supply chain guy, Cook really blew it on that one.

        Some of the best words Steve Jobs *ever* said were, “… and it’s available TODAY.”

        1. Yes very true though quite often they were ‘nt available ‘today’ as it turned out. Jobs great asset was that he was able to hide, promote, confuse, manipulate expectation in equal measure through smoke and mirrors without people knowing or caring. Sadly most mere mortals like Cook will get far less leeway for actually saying the same or more. People are still delusional about the timings of actual innovative products and what was was actually said even the critics fell into this Jobsian hypnotic effect.

        2. The first iPhone and first cellular-capable iPad required FCC regulatory approval for use on cell phone networks, which meant info had to be submitted to them months in advance… which then would have leaked out.

          If Apple wanted their usual surprise, they had no choice but to announce those products months ahead of time.

          I agree that some recent product refreshes have been botched, though.

    2. You obviously didn’t read the piece, so I’ll help you out with one salient point:
      ‘We believe very much in the element of surprise,’ Cook responded. ‘”We think customers love surprises.’”
      There, is that clear enough?

    1. WTF?!?

      When I read the transcripts and watch the clips I see a man firmly and confidently in command of a big, complex machine. He is exceptionally well-versed in the minutiae of Apples operations, understands the subtleties of product design and engineering trade-offs, and just totally ‘gets it’.

      I don’t think anyone out here really understands the lead-times involved in developing these products. A whole new product category every 5 years seems like plenty to me. I think Cook will actually out-do that. And that’s a testament to the Apple he built with Jobs.

          1. Indeed – your lack of objective thinking comes through clear. Rather than towing Tim’s banner, how about reading and assessing all points of view before declaring Apple to be perfect in all things?

  2. Hey this clown needs to leave Gil Amelio alone. He was the 3rd best CEO of apple after Steve and Tim. I only say he was the 3rd best because he had the sense to bring Steve back!

    google glass does have limited appeal, its a ‘geeks toy’ targeted towards the bleeding edge and developers. There is nothing wrong with that at all.

  3. Hopefully all these asshats that enjoy throwing rocks at Tim Cook only serve to galvanize the workforce at Apple to make something that will shut them the hell up. These critics are the mosquitos of the human race.

    1. Hopefully [sic] you realize that the demigods that we call CEOs are indeed mortal and deserve every bit of scrutiny they get. With great power comes great responsibility. Especially at the pay rates that executives take for themselves.

  4. I must have missed the revolutionary new product lines that Steve Jobs put out every other week when he was in charge. I thought it was (to an extent) the iMac, iPod, iPhone, and iPad, with everything else being iterations and improvements on those devices which increased the quality of those products dramatically with each new version. My mistake.

    1. So true. And the iMac was just a quick-fix. (Unless we throw in OS X and the first 5 years or-so of Mac hardware, and just call it “revival of the Mac”).

      So a new product / product category revolution every 4-5 years sounds about right. Certainly we shouldn’t expect Cook to radically change that. If he did, and started cranking out new launched willy-nilly, THAT’S what I’d be worried about.

      1. Jobs fought the ‘Mac’ when the Mac project was a lightweight command-line computer.

        Once Jobs took over the Mac project the Mac we know was born.

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