“As we reported in April, Apple Senior Vice President of Industrial Design Jony Ive has been leading a thorough overhaul for iOS 7 that focuses on the look and feel of the iOS device software rather than on several new features,” Mark Gurman reports for 9to5Mac. “Sources have described iOS 7 as ‘black, white, and flat all over.’ This refers to the dropping of heavy textures and the addition of several new black and white user interface elements.”
Gurman reports, “In software design meetings with Apple’s iOS designers, accompanied by Apple’s Human Interface vice president Greg Christie, Ive has shared his reasoning behind his distaste for the texture-heavy (skeuomorphic) interfaces heralded by Apple co-founder Steve Jobs and former iOS chief Scott Forstall. Ive stated that software designs filled with physical metaphors do not stand the test of time, according to a person familiar with the design meetings.”
“Ive has not simply picked areas of the software design to tweak,” Gurman reports. “He has essentially made his mark on every corner of the operating system, according to descriptions from sources, all while mostly keeping the essence of what has made iOS so ubiquitous.”
Read more in the full article here.