“Investment bank Piper Jaffray on Tuesday announced the results in its new iPhone resale value index, finding that Apple’s iPhone depreciates at a rate less than half that of corresponding Android devices from Samsung,” Mikey Campbell reports for AppleInsider. “The inaugural report shared with AppleInsider compared U.S. eBay auction prices for the iPhone 5, iPhone 4S, iPhone 4, Galaxy S III and Galaxy Note II , a method that looks to determine the current consumer climate for Apple’s handset”
“According to analyst Gene Munster, the index is ‘a pulse on what consumers are willing to pay for unsubsidized phones in the US,'” Campbell reports. “Despite being 46 percent more expensive than the Galaxy S III, Apple’s latest iPhone 5 shed 11.2 percent of its value compared to 13.7 percent for the Samsung smartphone.”
Campbell reports, “Interestingly, the highest performing handset in the focused study was the iPhone 4S, which managed to lose only 7 percent of its value over the two month period. Coming in second was the iPhone 4, which lost 8.8 percent, followed by the iPhone 5… Samsung’s Galaxy S III and Galaxy Note II were the biggest losers, dropping 13.7 percent and 15 percent, respectively.”
Read more in the full article here.
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