Thousands queue up for Berlin’s first Apple Store (with video)

“After openings in Munich, Frankfurt, Hamburg Alster, Hamburg Jungfernstieg, Dresden, Cologne, Oberhausen, Augsburg, Sindelfingen and Sulzbach, Apple finally built its first store in Berlin, and the faithful turned up in droves,” Phillip Elmer-Dewitt reports for Fortune.

ifoAppleStore’s Gary Allen tweeted earlier today (with photo), “It’s 7:45 pm and they are still handing out the 4,500 grand opening T-shirts.”

Read more in the full article here.

MacDailyNews Take: You know, because Apple is…

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


    1. Apple sure spent a lot of money to hire actors and actresses to attend that opening. I’ve seen some of those faces at other openings around the world. I’ve read the casting call requirements for these people: Overly enthusiastic demeanor, capable of nonstop clapping and screaming, enjoys playing with electronic toys while not being distracted by noise and uproar, willing to travel to any part of the world on a moment’s notice, etc.


          1. Your basis of fact is? If you cannot site your references and not from the NYTs then you are full of it. As an investor and a long term one, at that, I find Tim Cook and Company are doing a great job. When was the last time your company earned, oh lest’s say, over one billion dollars in the life its operation? Much less in a month.

            Thought so.

            Please don’t tell me these salient facts are derived from the wind that expels from your a$$. That is the only wind that seems to bring that kind of BS.

            Oh, BTW, how many shares of Apple do you own?

            Hmmm, must be one of those people who

            No offence intended. 🙂


    1. The Oracle speaks: the winner of the contests will be German and female (VfL Wolfsburg, taking out a complacent Lyon) and German and male (doesn’t matter). 🙂

  1. I guess they’re only there for the Apple T-shirts to use as dust cloths. I’m fairly certain it’s being said that Apple products have fallen completely out of favor with consumers. Maybe those consumers thought they could pick up some Samsung smartphone or tablet at the Apple store opening. I suppose this is Apple’s last store opening before they go out of business.

    I hear Apple is in a lot of debt now and have to beg the banks for money to keep their iPhone production line afloat. Since they’d recently lost nearly $300 billion in shareholder value and just barely managed to hold onto being the company with the highest market cap, I guess it’s to be expected. That huge revenue-producing Google Glass has got Apple on the defense.


  2. Samsung’s Rush to Beat Apple to a 5″ Display Smartphone will likely Cost their Customers More in Damages

    A leading protection plan company serving millions of customers in the US and Britain announced their latest “Breakability Score” which ranks today’s top devices based on how prone they are to break due to accidents. Evaluating key elements such as front and back panel design, edge construction and materials, size, weight, friction quotient, water resistance and grip-ability, the Breakability Score fills in the missing gap left by traditional device reviews: it tests devices in everyday danger situations brought on by our lifestyles and habits. The latest Breakability Test Scores between the Galaxy S4 and the iPhone 5 showed that the S4 was the clear loser.
    Ty Shay, CMO at SquareTrade states that their Breakability Score creates a new “Richter Scale” for accidental damage to help consumers assess when, where and how their phones are in danger. “It’s been two years since we created the first Drop Test video for the industry and we thought it was time to expand the concept,” Shay added.
    Breakability Scores: Galaxy S4 Versus the iPhone 5
    Comparing the Samsung Galaxy S4 to the S3 and Apple’s iPhone5, the iPhone 5 was the clear winner. SquareTrade’s Breakability Score revealed the following:

    1. While the S4 proved slightly more water resistant than its predecessor the S3, Samsung’s new Galaxy phone actually performed worse in most other categories. Major strikes against the S4 include high breakability during SquareTrade Drop Tests, a slippery back panel, and a wider screen that reduces grip-ability, especially compared to the ultra-slim iPhone 5. Breakability Score: 7
    2. While the Samsung S3 screen is more durable, it is less water resistant than the S4 and its plastic back and wide width decreases its grip-ability. Breakability score: 6.5
    3. The iPhone 5 scored the highest of the three phones tested. While it lost points for its larger size due to more breakable surface area, its excellent grip-ability and low friction coefficient make it far more durable overall. Breakability Score: 5
    Shay added that their “research and experience shows that even the smallest device characteristics can dramatically affect its breakability: the weight balance of a device can affect the way it spins in free-fall, making it more likely to land on its screen; devices with rubber backs are less likely to slide, and that device dimensions can affect how snugly smartphones fit in pant and jean pockets.
    While Apple’s iPhone was shown to be the clear winner in SquareTrade’s Breakability Score, we noted back in March that Apple was working on adding protective mechanisms to protect future iDevices.
    One of the protective measures could include a mechanism that may be activated to rotate an iDevice so that it may impact a surface edge rather than on a screen portion. Similarly, the protective mechanism may alter the device orientation by altering the angular momentum of the device. Several other major considerations are being contemplated to further protect iDevices from suffering damage in a fall and you could read all about them here.
    The bottom line is that Samsung’s rush to beat Apple to the 5″ smartphone display size market was done in haste without thought for the consumer. That’s not to say that a 5” display is a bad idea, but rather that the industrial design team at Samsung failed to design it right so that damages could be avoided due to the larger display.
    According to yet another SquareTrade report released in April, 1 in 5 Americans may buy the Samsung S4 and that 1 in 8 will break within the first 6 months.
    Their second study also found that Americans have spent more than $7.2B on damaged Android phones including Samsung, Motorola, LG and HTC since 2007, and $3.7B on Samsung’s alone. It also showed that 20% more Android users over iPhone users dished out more money to protect their devices from accidents.
    You could also see one of their Galaxy 4S vs iPhone 5 Drop Test videos here, which happens to also demonstrate a water submersion test. I was surprised to see the iPhone 5 functioning under water and being able to play after being in the water. You would think that Apple would play-up the waterproofing feature of the iPhone 5 as it was news to most viewing this video. However, like an old ad use to say “don’t try this at home.”

  3. Went to Apple Store the other day. The Converse tennis shoes, scruffy breards, miss fitting jeans, and sweaty T-shirts are getting a little old. How about a start in a dress code. Maybe a 1960s Frat boy look. Black loafers and button down collars with freshly scrubed faces. Apple devices are sharp so why not the staff.

  4. Why does everyone on these blogs hate Apple. You never see Sony hate mail, Hitachi hate mail, Dell hate mail. Why do Americans love South Korea. Apple is going to bring manufacturing home, its an American company ! If you dont like Apple dont buy their products but hate statements are just embarrassing jealousy …..

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