Apple starts 50 Billion App Store Downloads countdown

Apple has launched their countdown to 50 Billion App Store Downloads in which the 50 billionth downloader wins a US$10,000 iTunes Gift Card and the next 50 downloaders each win a $500 App Store Gift Card.

As of today, nearly 50 billion apps have been downloaded worldwide. And we couldn’t have done it without you. So we want to say thanks. Download the 50 billionth app, and you could win a US$10,000 App Store Gift Card. Or download one of the first 50 apps after that, and you could win a US$500 App Store Gift Card. Browse the App Store and download your next favorite app.

App Store 50 billion downloads

Eligible users can enter to win without purchase or download here:

The 50 Billion Apps Countdown Promotion is open only to entrants who are 13 years of age or older (or the minimum age required by your country) at the time of entry, and are legal residents located in a participating country. Void where prohibited. Limit 25 entries per person per day. No purchase necessary. This contest ends after the download of the 50,000,000,050th app. To enter or read official rules, visit

More info via iTunes here.


    1. Yeah boy it would be a lot more interesting if it were $10,000 worth of any Apple goods and services of your choice. Not many people will have need of $10,000 worth of apps. Blown opportunity to really excite people.

  1. Without question, the most useless prize in the history of giveaways. Even a container load of pajamas, ball-point pens and spatulas would be more useful. Apple obviously didn’t want to make the prize useable at the Apple Store because the winner would actually redeem it for the full value.

  2. Buy 500 HD movies
    Buy 750 full albums
    Buy 750 books or audiobooks
    Buy thousands of apps
    Buy hundreds of full TV series
    Keep iTunes Match for life
    Keep OS X updated for life
    Buy all the expensive Mac apps you wish you always could afford.

    Anyone that doesn’t want a $10,000 gift card doesn’t have to play. I’d take it in a heartbeat.

  3. I figured Eric Schmidt would be bragging about how Android already has 100 billion downloads by now because Android’s market share is so huge compared to iOS.

    I’d prefer to be able to purchase hardware with the gift card, but I’m not getting bent out of shape, because my chances of winning anything is next to nil. At least I can buy Apple hardware with my Apple dividends. However, for a company with so much cash money lying around, they’re really cheap not to offer the grand prize winner any Apple products of their choice. Seriously, how much could offering $10,000 worth of hardware impact their bottom line. It’s a real head-scratcher how Apple approaches things. I do understand how the prize is related to Apple’s software side, but still…

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