“It was hard to listen to the second quarter financial report from Apple and not imagine Steve Jobs spinning like a top in his grave,” Rob Enderle writes for CIO.
“When Jobs took over Apple, the company was awash with debt, mere months from going bankrupt and selling way too many products to manage,” Enderle writes. “Cook’s stated plan is to eliminate Apple’s cash reserves, increase debt and build a lot more variety into Apple product lines. It reads like he’s planning to return Apple to how it was when Jobs took over—hopefully short of the ‘nearly bankrupt’ part.”
MacDailyNews Take: Cook’s stated plan most certainly is not to eliminate Apple’s cash reserves.
“Assuming someone at Cook’s level is an idiot isn’t in itself wise; rising to that level requires a certain amount of intelligence and, as COO, if nothing else Cook should understand numbers,” Enderle writes. “Here’s what I think could be going on.”
MacDailyNews Take: Enderle think? Since when?
Enderle writes, “At the outset, Cook had to know that the only reason Jobs wanted him for CEO was because Jobs thought until the very end that he could come back. Given the choice, Jobs believed Apple’s board would pick him. In other words, Cook was selected specifically because Jobs knew he couldn’t do the job and would be an excellent placeholder because he was so badly matched. Cook likely knows his days are numbered… ”
Full article – Think Before You Click™ – here.
MacDailyNews Take: Behold, the new low water mark for Enderlean fuckery.
[Thanks to MacDailyNews Reader “Foster” for the heads up.]
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