Analyst: Apple prepping lower-priced $199-$249 iPad mini models

KGI Securities analyst Ming-Chi Kuo has published a note examining Apple’s iPad prospects.

“Kuo looks to the iPad mini as the future of the company’s iPad portfolio, but with Apple’s efforts to bring a Retina display to the device said to be pushing a launch back to the fourth quarter of this year, he suggests that Apple may be looking at a lower-priced iPad mini,” Eric Slivka reports for MacRumors.

Prior to iPad mini 2 launch, Apple might roll out a more affordable iPad mini to compete with Android products. To cut costs, Apple might push for lower component prices, use a more advanced process to produce the A5 processor, simplify metal casing production, remove the rear camera, cut storage to 8GB and find more component suppliers to lower costs. We think this cheaper iPad mini retail for US$199~249. – KGI Securities analyst Ming-Chi Kuo

Slivka reports, “Apple is said to be pursuing a similar strategy for the iPhone, working on a lower-cost iPhone with a polycarbonate shell rumored for launch later this year. ”

Read more in the full article here.


  1. Apple dosen’t seem to be about marketshare but if they hit this price point it is pretty much game over for android tablets.

    If they can make a good profit I’d love to see it.

  2. Apple isn’t about to make a “reduced” iPad mini. They’re likely trying very hard to reduce the component cost and manufacturing, but only to improve the below normal margin Apple usually receives on their products.

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