Yahoo trims product lineup as CEO Marissa Mayer sharpens mobile focus

“Yahoo! Inc. is shuttering a few of its online services, including a coupon site and a local events calendar, as Chief Executive Officer Marissa Mayer sharpens the Web portal’s focus on applications for mobile devices,” Douglas MacMillan reports for Bloomberg. “Yahoo! Deals and Upcoming will shut down April 30, the Sunnyvale, California-based company said in a blog post today. Yahoo! Kids will close the same day, along with its SMS update service and older versions of its e-mail and messenger apps.”

“The company wants to trim its 60 to 75 products to about a dozen to offer popular mobile apps, Mayer said at an investor conference in February.,” MacMillan reports. “Earlier this week, Yahoo unveiled an e-mail app for [iPad, iPad mini, and also-ran tablets] that lets users manage their inbox by swiping messages into groups organized by sender, as well as a new program for checking weather forecasts on smartphones [Yahoo! Weather]. In March, Yahoo said it would end products including an app for BlackBerry devices, Yahoo! App Search and Yahoo! Message Boards.”

MacMillan reports, “The company grew to more than 300 million monthly mobile users in the first quarter, from 200 million at the end of 2012.”

Read more in the full article here.

MacDailyNews Take:

Yahoo CEO Marissa Mayer<br>(photo by Brigitte Lacombe)
Yahoo CEO Marissa Mayer
(photo by Brigitte Lacombe)
Marissa Mayer is taking a page from Steve Jobs’ playbook. Smart and hot is a deadly combination.

When Jobs returned to Apple in 1997, it was producing a random array of computers and peripherals, including a dozen different versions of the Macintosh. After a few weeks of product review sessions, he’d finally had enough. “Stop!” he shouted. “This is crazy.” He grabbed a Magic Marker, padded in his bare feet to a whiteboard, and drew a two-by-two grid. “Here’s what we need,” he declared. Atop the two columns, he wrote “Consumer” and “Pro.” He labeled the two rows “Desktop” and “Portable.” Their job, he told his team members, was to focus on four great products, one for each quadrant. All other products should be canceled. There was a stunned silence. But by getting Apple to focus on making just four computers, he saved the company. “Deciding what not to do is as important as deciding what to do,” he told me. “That’s true for companies, and it’s true for products.” – Walter Isaacson, Steve Jobs

What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great. ― Steve Jobs’ 2011 advice to Google’s Larry Page via Walter Isaacson’s Steve Jobs

Related articles:
Yahoo rebounds as CEO Marissa Mayer leads mobile push – April 10, 2013
Apple, Yahoo discuss deeper iOS integration, sources say – April 9, 2013
5 things we learned from Yahoo CEO Marissa Mayer’s tweet from Apple Store Fifth Avenue last night – December 19, 2012
Yahoo CEO Marissa Mayer announces major overhaul of Yahoo’s popular email service – December 11, 2012
Why does Yahoo CEO Marissa Mayer consider Apple’s Siri the perfect search engine? – October 19, 2012
Yahoo CEO Marissa Mayer chooses Apple iPhones over Android phones for all 10,000+ employees – August 21, 2012
5 things Yahoo CEO Marissa Mayer can learn from Steve Jobs – July 20, 2012
Marissa Mayer to get close to $60 million (and maybe more) as Yahoo CEO – July 19, 2012
New Yahoo CEO Marissa Mayer was secret iPhone user at Google – July 18, 2012
Marissa Mayer leaves Google to become Yahoo CEO – July 16, 2012


    1. If I worked under her top rung, my concentration would be ‘lays her with a focus’…….
      I mean ‘focus while I lay-, no, I mean…..
      What were we talking about…?

    1. Apple had no choice but to create its own Maps app. Google’s Android version had turn-by-turn audible directions, and they flatly refused to allow Apple to access the API to create turn-by-turn for the iOS version. Apple went its own way and created its own app. Did they release it a bit too early, or should they have labeled it a beta? Yes. But Google forced their hand.

      And fwiw, I’ve used Maps in two states, and it has worked extremely well.

      1. I’ve used Apple Maps driving through Washington, Idaho, Montana, Wyoming, South Dakota, Iowa, Kansas, Oregon, Nevada and California, all without problem.

        For sure Apple Maps load a ton faster than Google Maps.

        I think the perception of Apple Maps, created when released, continues to impact present reality.

        1. Search for “Cabelas.” Instead of the store one mile from my current location., Maps goves me a city in France with a somewhat similar name. Google finishes my thoughts by the third letter. How’s it work for you?

      2. The Maps function is a key entry point for mobile advertising – travel, restaurants, etc. – as well as new location-based information assistance. With the release of Apple Maps, Apple is feeding its own mobile ad business rather than Google’s, and also gained full control over the entire ecosystem, its evolution, and associated consumer relationships and protections.

        Even if Maps were not a part of Apple’s core business, I would still have been in favor of that move because I wanted an alternative to Google and Bing.

  1. Yes, she’s hot, but irrelevant to any discussion about Yahoo or Yahoo relationship to Apple. Her hotness is a separate post, article, discussion. And yes, I’d be interested in seeing more pics of her, too.

  2. Have you guys downloaded the Yahoo! Weather iPhone app? It’s totally gorgeous!! Remember, those stunning photos are voluntarily submitted to the Project Weather Flickr group. The attribution to the photographer links directly to that photo’s Flickr page. Feel free to click through and comment on the pics you like!! The photographers will appreciate it.

    I find myself adding cities to my roster just for the photos.

    How to add your own Flickr photos to Yahoo Weather -—CNet

    The Project Weather Flickr Group

    winterliche Birken im Seewinkel

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