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Apple follower Samsung is stepping into the spotlight – can they handle it?

“Something very interesting is happening and I will be very interested to see how it plays out,” Ben Bajarin writes for TechPinion. “Apple for the past 10 years, or more, has been the unparalleled focus of the mainstream media and for good reason. In 2010 when I started helping on the business side of things at the tech blog SlashGear, I got to have great conversations with nearly all the major bloggers. Throughout my conversations with them one common thread emerged. Every site remarked about how writing about Apple was page view gold. And in a business where page views generate more advertising dollars, over-covering Apple from every angle was – and still is – a business strategy.”

“As of late, many of the same conversations I have had with media influences and editors is revealing a new thread,” Bajarin writes. “Writing about Samsung is now quickly also becoming page view gold. As you could see, there was more content than necessary leading up to the Galaxy S4 event and then even more harsh content and scrutiny of the event itself. Maybe Samsung is getting what they want by being in the spotlight but it comes with a price.”

Bajarin writes, “Being under the microscope and managing the burden that comes with it is something few companies have had to do. It is now one that Samsung must do. It will be fascinating to watch how their management handles it.”

Much more in the full article here.

MacDailyNews Take: Without viable OSes of their own, slavish copier Samsung will always be choking on Apple’s OS X- and iOS-powered dust.

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