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Apple’s ‘Next Big Thing’ will be an innovation, not an invention

“Lots of people are wondering what Apple will invent next. If it’s true to its own history, it won’t invent a new type of product but will improve on one someone else already brought to market,” Larry Magid writes for Forbes.

“I’ve never questioned that Apple is an innovator. Its iPod, iPhone and iPad were all very innovative products,” Magid writes. “But all of them were improvements of other companies’ products or concepts in the same categories.”

Magid writes, “So when thinking about what Apple will do next, look around at products that already exist but could use some major improvements.”

Read more in the full article here.

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