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Samsung’s big attempt to gin up some buzz generates crickets

“Samsung was on a tremendous winning streak over the last year or so. It way outspent Apple on marketing, effectively hitting the company while it was down,” Ken Segall blogs for Observatory. “It had a monster hit with the Galaxy S III. It was hailed by many as ‘the new leader in innovation.'”

“And it was all set to be anointed the king of smartphones with an epic unveiling of the Galaxy S4 at Radio City Music Hall last week,” Segall writes. “But the next day, there wasn’t a lot of anointing going on.”

Segall writes, “First was the event itself. Even the Samsung fans were cringing when it was over. It felt like a third-world version of the Oscars, with not-so-funny comedy and a generous helping of sexism tossed in for effect… And then there is the Galaxy S4 itself… Better get crackin’ on something truly revolutionary.”

Read more in the full article here.

MacDailyNews Take: The Galaxy S3 was such a “monster hit” that it came in third place after Apple’s market-dominating iPhone 5 and the second-place older model iPhone 4S. It’s quite telling that this is what constitutes a “monster hit” for Apple also-rans. And the only people who would hail Samsung as the “the new leader in innovation” are the terminally stupid.

Related articles:
Samsung swung wildly and whiffed; Now it’s Apple’s turn at bat – March 19, 2013
Gazelle: Galaxy S4 spurs trade-ins of other Samsung phones, not iPhones – March 18, 2013
HTC president calls Samsung’s Galaxy S4 event embarrassing – March 16, 2013
Tim Cook will sleep easy tonight following Samsung’s Galaxy S4 launch – March 14, 2013

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