Regarding Apple’s ‘fake projects’ and ‘loyalty tests’

“Like me, many of you probably read Jacqui Cheng’s article on Ars Technica, ‘Does Apple really assign engineers to ‘fake’ projects as a loyalty test?‘ Her article was a response — a refutation, really — of a meme that wouldn’t seem to die,” Don Melton blogs.

“The conclusion to the article is, of course, ‘no,’ Apple doesn’t do that,” Melton reports. “And I can also confirm that’s the case. As a manager and then director at Apple for over 10 years, I never once assigned anyone to a fake project. And loyalty tests? I never heard of either practice there.”

Melton writes, “So, how do silly ideas like this stay alive? It’s because many don’t understand — even at a basic level – how Apple works.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Jax44” for the heads up.]


  1. And they don’t care to understand, either—such memes are driven by a combination of morbid fascination, love of malicious fun, envy of others’ success, and corporate manipulation. The political landscape has even more of them than technology.

        1. It would appear from the straw poll that eye-gouging, creative name-calling, bullying, and other forms of anonymous violence are more popular than light-hearted, reasoned discourse. Duly noted, assholes. I was wearying of these kid gloves, anyway.

  2. Yes, that is a great short brief to the point article. You would think that the concept is simple, and it is if your focus is on making insanely great products. If you are into if for the power, glory, market share, consumer gouge etc. well that’s a different story.

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