“In an interview with CNBC’s ‘Squawk on the Street’ on Monday, Gazelle co-founder and CEO Israel Ganot revealed that phone trades are up about 180 percent since Samsung announced its new flagship Galaxy S4,” AppleInsider reports. “Most of that increase has been driven by customers who already own Samsung phones, he said.”
“The details from Ganot support figures cited by Apple marketing chief Phil Schiller last week,” AppleInsider reports. “Apple’s own research has found that four times as many iPhone users switch away from Android, when compared to Android users who have left the iPhone.”
Read more in the full article here.
MacDailyNews Take: Unsurprisingly, settlers tend to settle.
Related articles:
Apple’s patent victory whacks Android resale prices; Settlers seem to be jumping ship – August 28, 2012
Apple’s iPhone 4S launch propels BlackBerry trade-ins to all-time high; Android trade-ins up 72% – October 26, 2011