“After years of all but avoiding any mention of its mobile competitors, Apple has launched a new site that highlights iPhone’s advantages as a smartphone, similar to its ‘Get a Mac’ campaign that took on Windows PCs,” Daniel Eran Dilger reports for AppleInsider.
“The new site, linked to a ‘Why iPhone‘ menu on the iPhone web site, is headlined ‘there’s iPhone. And then there’s everything else.’ Apple has also drawn attention to the new site in an email campaign,” Dilger reports. “Apple notes that iPhone has, in “every study since the first iPhone was introduced,” been ranked “Highest in Customer Satisfaction with Consumer Smartphones” by J.D. Power and Associates in a series of eight studies, based on criteria that includes ‘performance, physical design, features, and ease of operation,'” Dilger reports.
Read more in the full article here.
J.D. Power: Apple ranks highest in smartphone customer satisfaction for 8th consecutive time – September 6, 2012