Why the Z10 won’t save beleaguered Blackberry

“BlackBerry, the technology stock formerly known as Research in Motion, is off almost 30% from its January highs,” Jeff Reeves writes for MarketWatch. “Thus, the million-dollar question for BlackBerry stockholders is whether the company is just pausing for a breather before it continues its ambitious return to smartphone prominence, or whether BBRY was simply a great swing trade to end 2012, and it’s now time to run away screaming.”

“While it’s always difficult to speculate on consumer tech and even more troublesome to plot a course of a very volatile issue like BBRY, I think it’s the latter,” Reeves writes. “Here’s why.”

Why the Z10 won’t save Blackberry:
• Poor initial demand concerns
• Questionable U.S. launch timing
• App troubles
• Wall Street sentiment

Reeves writes, “Based on the fact that I expect continued trouble for BlackBerry and some seasonal softness in the market, it’s possible the stock could fall another 15% to 20% in a matter of months. Should the launch data be ugly, heck, we could get that in just a few sessions after the company reports earnings at the end of March.”

Read more in the full article here.


  1. You post this article on the same day Bbry gained 13%. Very smooth. BlackBerry is making a strong comeback. We have seen this in Canada and next week you will see it in the USA.

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