Apple expands its automotive push, seeks to grow its iOS vehicle integration team

“A series of newly posted Apple job openings, along with recent automotive initiatives, offer further evidence that the company plans to become a serious player in the in-car technology market,” Neil Hughes reports for AppleInsider.

“Talk of a possible Apple-built vehicle dashboard has grown in recent months as Apple has forged a close partnership with Ferrari,” Hughes reports. “Now AppleInsider has also discovered a series of recent job postings related to car integration for Apple’s iOS platform. One such listing for an In-Car Software Quality Assurance Manager was posted by the company on Wednesday.”

“The latest listing is joined by two more posted in late February seeking employees for the company’s iOS Communication Applications Group, concentrating on ‘iOS Car Services,'” Hughes reports. “The listings suggest that if Apple is in fact planning to push even further into the automotive space, the iOS platform would unsurprisingly be at the center of that initiative.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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General Motors’ Chevrolet Sonic, Spark first to offer iPhone, iPad, iPod touch users Siri Eyes Free integration – February 14, 2013
Honda and Acura to deliver Apple’s Siri Eyes Free on select 2013 vehicles – January 30, 2013
Hyundai becomes 10th vehicle maker to integrate Apple’s Siri ‘Eyes Free’ tech – January 7, 2013
GM to integrate Apple’s ‘Eyes Free’ Siri technology starting with Chevy Sonic, Spark – June 19, 2012
Harman CEO on Apple for Automotive: ‘Apple is a partner, not an adversary’ – June 13, 2012
Nine auto makers partner with Apple for ‘Eyes Free’ Siri integration – June 12, 2012
Mercedes-Benz integrates Apple’s Siri personal assistant into its vehicles – February 28, 2012

9 Comments

  1. 1) What took so long, Apple? still attempting to corral everyone into your stupid cloud? unable to offer value to the automobile without also requiring the user to sign up for an automobile cell phone service that is entirely redundant to the cell phone he already carries? can’t convince automakers to implement a different cable & dock system every 3-5 years? trying to wring >50% margins out of an industry that on a good year makes 8%?

    2) Automakers, please make infotainment systems OPTIONS on your cars, not standard equipment. It doesn’t matter what feeble attempt at integration and services you plan, from Apple or anyone else, it’s just not mandatory equipment for an automobile.

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