Home Depot dumps beleaguered BlackBerry for Apple iPhone; 10,000 employees to get upgrade

“BlackBerry has lost another big enterprise customer,” John Paczkowski reports for AllThingsD.

“Home improvement retailer Home Depot is switching to iPhone, transitioning some 10,000 employees to Apple’s handset,” Paczkowski reports. “Sources familiar with the matter tell AllThingsD that, in the months ahead, the company — the fifth-largest retailer in the world — plans to outfit store, district and corporate management with iPhones.”

Read more in the full article here.

“The initiative will not yet impact the approximately 60,000 rugged Motorola smartphones (34,000+ so-called ‘First Phones’ and 25,000+ ‘First Phone Jrs’) used by store employees,” Kevin Bostic reports for AppleInsider. “Those devices will remain in operation on retail store floors for mobile point-of-sale, analytical, walkie-talkie, and traditional telephony purposes.”

Read more in the full article here.

MacDailyNews Take: Why does Home Depot harbor such hate for their store employees? iPhones do everything those Moto meeses do and more, plus they fit very in nicely in rugged cases, too.

Ah, well, hopefully they’ll be upgraded, too, soon enough. As soon as management sees what iPhone can do in terms of mobile point-of-sale, analytical, walkie-talkie, and traditional telephony purposes.

Of course, Home Depot will want to finally catch up to Lowes, too:
Lowes deploys 42,000 iPhones as mobile holiday shopping booms – November 21, 2011

Buh-bye DCW.

Related articles:
U.S. NTSB dumps beleaguered RIM BlackBerry over reliability issues, switches to Apple iPhone 5 – November 20, 2012
U.S. Immigration and Customs (ICE) dropping RIM BlackBerry and purchasing 17,000 Apple iPhones – October 19, 2012
Yahoo CEO Marissa Mayer chooses Apple iPhones over Android phones for all 10,000+ employees – August 21, 2012
Lowes deploys 42,000 iPhones as mobile holiday shopping booms – November 21, 2011
Oracle: How does an 80,000-person organization use Apple iPhones? – July 28, 2009


  1. Maybe they can use Apple Maps to find products in the store? I swear, I have never been able to locate anything in that behemoth nightmare without asking one, sometimes two employees.

    (Okay, light bulbs are near the door, that’s all I know.)


    1. Every Home Depot across North America, has had the same layout for the past 20 years. There are category signs on every isle.

      You had better stick to the lightbulb section. Obviously for you, anything more difficult than screwing in a light bulb, is a challenge.

      1. Bit of trivia for you… ALMOST every Home Depot… There is one in Baxter Minnesota and 1 other (but I can’t recall the location right now) that tried out a new layout that supposedly would increase efficiency and customer satisfaction. I have no idea of the results, but since there are only 2 and they’re still building Home Depots to the other layout, I’m guessing it wasn’t successful.

        If you’ve shopped in a regular Home Depot for years (as I have) and then walk into this store trying to find something, it’s bewildering. Good luck to you.

        Oh yeah, and Dick… no reason to insult people. But I’m wondering if people do that on blogs to feel better about themselves?

      2. Not true. As one of the people who helped work on the layouts of many different types of urban format Home Depot stores here in Canada, I can tell you you are dead wrong.

        As part of our design process we also visited numerous non-protos in the states including Lincoln park in Chicago and 2 downtown Manhattan stores. There are a number that are not what we referred to as prototypical.

        In the Canadian division alone we had at least 15 to 20 non-prototypical stores whose layout was completely different than the cookie cutter layouts you are referring to.

      3. Wow. Well, forgive me for not having memorized Home Depot’s layout.

        Yeah, I know there’s signs. I can find the “plumbing” section, for example. But to find the specific item I need, I have to search through hundreds of items that don’t appear to my untrained eye to be in any kind of order. And I just wish the f***ing lint traps would stay in the same place twice.

        You seem awfully sensitive to criticism of Home Depot. Are you some kind of Home Depot fanboy? Or is “Dick” a description of your personality and not actually your name?


  2. Another massive iPhone deployment. Yet not one announcement about a massive Android deployment. Wonder why?

    But all you here about is Android market share this and Android’s taking over the world! Which world? The 3rd world?

    1. Wall Street believes that BRIC nation market share is more important than the U.S. because BRIC nations indicate growth and that’s all that matters on Wall Street. Every small stock that makes big quarterly share gains don’t make much in the way of profits. They just have large market share gains. Apple will continue to be loser for shareholders because Android, led by Samsung will be making all the large market share gains in the BRIC nations.

      There’s not much Apple can do except fall further behind Android in global market share. Apple internally will continue to reap the most profits, but Apple shareholders will see almost no gains at all. Wall Street doesn’t reward shareholders for company profits which everyone should realize by now. That’s why Apple has a P/E of 10. Apple’s entire profit-making financial model is completely out of sync with how Wall Street operates.

  3. The home depot app actually gives a good map of whatever depot i’m in, and the barcode reader works great in looking up prices, except those on clearance. I use my app almost daily; i hope the HD rolls out iphones to store associates as well. HD also has free wi fi in its’ stores.

  4. Blackberry’s strongest selling point, which gave them their monopoly in the pre-iPhone era – secure email – will ultimately hasten their downfall. No company will want to be caught with their pants down (ie. email-less) the day that Blackberry turns the lights off. Because of IT purchasing cycles, Blackberry’s demise will happen sooner than most realize and at a shocking speed as company after company drops them.

  5. Lowe’s recently deployed iPhones to their employees a little over a year ago. A friend of mine works at a Lowe’s store and has been using his custom made-for-Lowe’s iPhone for about a year now. He has nothing against Apple, but he tells me the iPhones aren’t exactly built for places like Lowe’s. If you’re working a register most of the day, then it’s usually fine, but most other tasks in a typical day have left some iPhones broken or cracked. It’s the nature of working in a glorified hardware store he says, the iPhone isn’t exactly the best phone designed for everyday use in certain work environments despite the rubber casing Lowe’s provides for the iPhones they use.

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