Is there a media conspiracy against Apple?

“I can barely keep track of the number of people who email asking if I think there’s a media conspiracy against Apple,” Rocco Pendola writes for TheStreet. “Countless readers think Melissa Lee at CNBC, for instance, ‘hates Apple.’ Their words, not mine. I don’t know Melissa, but I can tell you with confidence: There’s no conspiracy against Apple at CNBC.”

“Let’s be honest — CNBC, like the rest of us, pounds the hot story. A majority of people consume their information and entertainment in spurts throughout the day. When a reader or viewer checks in, they expect to see the big stories,” Pendola writes. “Play the hits. And right now, it’s all Apple, all the time. And rightfully so. Simple as that.”

Pendola writes, “If it’s ‘guilty’ of anything, the media — CNBC and others — have a difficult time keeping an even keel.”

Read more in the full article here.


    1. Yes constantly hitting on trying to find negative angles would be easy to do on anybody. Fair and balanced seems to be an alien concept. Drives me crazy when the pundits don’t work both sides of the argument and prefer the cheap shots without a complete explanation. Working angles where actual continued success means nothing show something rotten in Denmark.

  1. Did he go into the bank account of the editor of the wallstreet journal to see if he didnt get any checks from south korea? I would believe what this idiot says if every negative report on apple wouldnt include the phrase “samsung is cooler, samsung outsells, samsong innovates, blabla more than Apple. Rocco is the biggest dickhead on the street since scott moritz.

  2. It closes with: “Now back to the rampant negativity until somebody at The Wall Street Journal or somewhere flips the switch back to positive.”

    It would be great to have someone on the Apple board or Tim Cook grant the worst one in the group (maybe Jim Cramer) an interview. Use reality and the facts to correct this 4 month long unanswered assault on Apple’s investors. You know, DO YOUR JOB AS A PUBLICLY TRADED COMPANY!

    You respond to the poor release of a map app but nothing about the $250 lost per share for every long term Apple investor. Man up. Do your job or quit and let someone else do it!

    1. My first thought on your last paragraph was “good point” but then I got to thinking about it a little more. It’s the job of investment analysts to value Apple for their clients, not Tim Cook’s. His job is to shepherd a company through production of goods and services that make a profit.

      1. Now, Dell’s job as a privately held company is what ever they want it to be. When a company is publicly traded the company takes on new responsibilities because they have investors. If Apple goes private again, they can do what ever they want to.

  3. Recently I began looking at dogs. I decided I wanted a puppy. Several of the online breed pickers pointed me to Pit Bulls, but of course, I’ve heard everything everyone has heard about the breed. I started digging and found that pretty much everything I’ve heard is totally inaccurate. To the point where it reminded me of media reporting on “assault-rifles.” I started thinking that Pit Bulls are the “assault-rifles” of the canine world. Lots of incomplete and inconclusive data leading people with no knowledge to whatever conclusion they want to support whatever agenda they want.

    Data lies. Incomplete data lies completely. That’s my conclusion.

    Then I noticed it was very similar to the reporting I see on Apple and Apple stock. So help me a reported used “beleaguered” on CBS radio the other day. I almost bashed my head into the wall based on frustration. Something about the industry slump and not even beleaguered Apple being able to lead the way out.

    I looked at the reporting on Apple and Assault Rifles and Pit Bulls and was so angry at the disinformation that it made my dog choice for me. Opted to adopt a pit bull rescue from a local agency.

    It’s not just Apple, it’s everything. Our mainstream media is disgusting at best. I advise everyone to cancel subscriptions to the NY Times, the LA Times, cut the cord on pay TV, and find true experts you can trust for information.

    There are no journalists anymore. Just opinionated people echoing whatever they pick up from the blogosphere.

    1. I swore I would never allow a pit bull in my yard until my son came home with a puppy. It was the sweetest dog we had ever had and was great with the little ones (kids).

      We lived in a rural area but had several neighbors within 100 yards. One day a stray dog came through the yard that I had seen ‘leaving it’s mark’ several times, so I decided to chase it off. The pit came out of the house at the same time but never offered to be territorial towards the medium-large mutt I was running after with a stick. Then that stray made the mistake of turning and growling at me and the pit was on it instantly. I broke it up and the stray never came back, but I got a bloody reminder of what a pit CAN do when provoked, and not knowing what might cause that again made me put her on a dog-run.

      A 300 lb. man may be the nicest guy you know, but if he punches someone it can be lights out. That’s just life.

    2. Pit bulls and assault rifles are much the same. Until there is a market for them, they don’t exist. When people pay money, they do. If there is no natural market, create one. Guns sales were in decline in the US, so lets create a market based on fear. Maybe beleaguered Second Amendment “They’re coming to take your guns away. Hurry, but more. You need to be able to out fight the police and the Army, so get a bigger gun.” So beleaguered works on both sides of any faith-based argument.

      Having known a few pit bull owners, I find quite a bit of overlap with assault rifle owners. Low information, below average IQ, shaky self-esteem (hope the dog will give them status, or at least instill fear in their neighbors) and poor self-control. Kind of like gun advocates showing up at polling places with their guns on their hips. They one place in America where absolute equality is expected (the voting booth), and they try to make it unequal by scaring people who are not like them away.

      That said, I actually agree about the infrequency of substantive reporting and the real air-head quality of most of the on-camera blatherers. Coupled with the absolute willingness to speak outright lies to achieve a political goal, I think the only safe course is to regard everything on the TV as entertainment until proven otherwise. Our own willingness to accept anything that reinforces our previously held positions doesn’t help the situation, either.

    3. The number of biting deaths is not a lie, and although the numbers are small (30 per year), over half of those deaths are from pit bulls. That’s what freaks people out (even though the numbers are pretty low).

  4. Oh what silly nonsense. Next thing you know people will be accusing The New York Times of collaborating with other news sources in killing Conservative ideals…..

    1. Conservatives have ideals? I never knew. Goals, yes, absolute control of everyone and everything and the accretion of all wealth to themselves. I knew about that.

      But wait: “Ideal (ethics), values that one actively pursues as goals”. I guess I was confused about the definition of ideals.

      1. Of course you are confused. If you believe the crap you just wrote, then you are a the perfect low-informed voter the far left depends on via the media.

        Thanks for your cooperation in proving my point….

        1. Shut down women’s health clinics through targeted oppressive regulation, repeal Roe v Wade, restrictions on individuals right to vote, dark of night actions to strip away collective bargaining rights, all actions by conservatives that have weaseled into power. The list can go on, but the message is clear, “Actions speak louder than words”

          1. And ignorance speaks louder than common sense.

            Your take on each of those points is so uninformed and one sided it is no surprise you support ObamaCare, probably in hopes of getting those knee-jerks fixed to keep from constantly putting your foot in your mouth.

            The ‘health clinics’ did little other than offer abortion with the other services offered by most states free.

            R v W is unconstitutional. Even if repealed, as it should be, the states reserve the right to allow abortions, as they should be.

            There are no restrictions on voting, just illegal voting. Grow up.

            Same for collective bargaining. Card check was designed to intimidate people into joining Big Union.

            And yes, your list can go on, because you are so low informed on the realities of these points that ANY subject can be ‘sound-bitten’ in order for you to wrap your brain around it without having to really understand it.

            I’m sure you’ve already ordered your ‘Hillary 2016’ bumper sticker…..

            1. Your greater wisdom as to what is, or is not, constitutional should leave a series of Supreme Courts quaking in their robes. Until you decide to join the fact based world there isn’t much point in wasting bandwidth on you. Go believe what you want. Fortunately you are not part of the majority.

            2. I realize your fear and lack of Constitutional knowledge make it hard for you to reply.

              However, if you understood R v W, the opinions and why it was allowed, you would then see the current interpretation is unconstitutional, and why it will be challenged in the next decade. Again, not to outlaw abortion, but to keep it from being protected as a ‘right to privacy’.

              So, nothing about the other points….?
              Good! Enjoy your week.

            3. • The ‘health clinics’ did little other than offer abortion with the other services offered by most states free. – Prove it

              • R v W is unconstitutional. Even if repealed, as it should be, the states reserve the right to allow abortions, as they should be. – In your opinion, but not the Supreme Courts

              • There are no restrictions on voting, just illegal voting. Grow up. – There is no proven illegal voting. You point would stand up better if you didn’t have conservative politicians bragging about delivering the state for the Republican Party as a result of their voter suppression efforts.

              • Same for collective bargaining. Card check was designed to intimidate people into joining Big Union. – The issue and actions of conservative legislatures has much more scope that this one law. And there is a Supreme Court history on rights to collective bargaining too.

  5. Over the years, Apple has been up, WAY up, and down, WAY down. It’s been written off as dead and idolized as a company that could do no wrong. I think if anything, Tim Cook and the board have decided to ignore most of this. The stock will fluctuate, sometimes wildly, over the short run (why is a company’s success measured in 3 month chunks), or even over the moderate term (although it takes way more than a year to develop a product and let it run it’s natural cycle — the iPod is a case in point). I think Cook and the board believe that if Apple continues to turn out products that surprise and delight us, over the long haul, that is years, the stock will do just fine. The media and the so-called analysts are incapable of holding an idea for more than a few minutes, at best. This long tem approach is beyond their capacity to understand or follow.

  6. I watched a piece on Apple’s website about Apple In Education, specifically on the Missouri School of Journalism. There’s a point where Brian Brooks, the Associate Dean of the school says that journalists should report what is in their hearts. I thought, “UH, noooooo… they should report the facts and nothing more. If they want to express what is in their hearts, they should write OPINION pieces clearly labeled, “OPINION.”

    But if this is what the Dean of one of our preeminent journalism schools is telling young journalists, will true journalism ever exist again?

    1. Many years ago I participated in a university-sponsored “communications” conference attended by all the biggies. In one session on reporting in the Internet age the speaker from MSNBC representative was asked how they ethically can post camera-phone video from citizens as if it were source-checked news. Her response was (and though it was years ago I think I can remember with great accuracy) “That’s the great thing about publishing on the Internet: We can just update the report later!” She was actually enthusiastic about this. Because, I guess, all readers/views of the first “report” are so likely to check back later to see if the “story” has been updated, corrected or deleted.

      I worked in print journalism many many years ago, and while daily deadlines grind onward, the 24-hour “wait” also let stories develop and get checked.

      Oh, and back then there was an organization called “Accuracy In Media” that attempted to police the journalism outfits. I just looked at them yesterday and was appalled at what they’ve become.

  7. CNBC overreacts to everything, which can and does move markets. They especially love to pounce on downgraded high fliers. There’s joke amongst traders that goes, ‘The elevators at CNBC headquarters don’t say Up and Down, they say Soar and Plummet!’ Also remember, in the news game, ‘If it bleeds it leads.’

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