Enderle: Why 2013 is RIM’s BlackBerry year

“As we look ahead to 2013, it’s becoming increasingly clear that the new year provides an unprecedented opportunity for Research in Motion to make a huge comeback,” Rob Enderle scribbles for CIO.

“This is largely because the market is dominated by two platforms: Android, which is seen as an unsecure malware magnet, and iOS, which comes from a firm that has never learned to spell “‘IT,'” Enderle blathers. “In fact, Apple’s biggest failures were Lisa and the Apple Server, both created on Steve Jobs’ watch (Lisa was even his product, initially) and both targeted at the IT market.”

MacDailyNews Take: Rob Enderle. King of the nonsensical non sequitur. As for spelling “IT”…
• Enterprises buying iPhones ‘in droves’: Here’s the tipping point – November 27, 2012
Apple iPhone now matches beleaguered RIM’s BlackBerry enterprise security, experts say – September 18, 2012
• Apple Macs continue to invade the enterprise – September 5, 2012
Beleaguered RIM’s customers working on contingency plans: iPhones and iPads – July 9, 2012
• Gartner: Apple Macs invading the Windows PC-dominated enterprise – June 6, 2012
• Report: 6 of top 10 enterprise devices using Good Technology are iOS, 97% of tablets are iPad – April 26, 2012
• Apple iPad in the enterprise: A videoconferencing dream machine – April 10, 2012
• Demand for Apple’s new iPad has powerful impact on corporate market – March 13, 2012

Enderle drivels, “While phones and tablets are largely a consumer play, they are increasingly being used for business. Even in a BYOD world, IT still has a great deal of say about the hardware connected to its networks and services. As we start 2013, and as RIM brings out its next-generation products, the company will stand alone as the only mobile solutions provider focused on IT first and the needs of users later.”

MacDailyNews Take: Yes, by all means, let’s go back to catering to the whims of the IT doofus, ignoring the needs of people who actually make the company money and forcing shit tech on them. Unfortunately for Enderle and his ilk, those days are over/ending and, no, we’re not going back.

Enderle prattles, “This is an unprecedented opportunity. As a result, 2013 could be an amazing year for RIM.”

Read more in the full article here.

MacDailyNews Take: We’ve iCal’ed the rants of this poor delusional bastard for copious use in the future.

This sort of baseless, evidence-lacking, pump-up talk about a company that’s been so decisively passed by that their skulls are still spinning years after the dust settled on their corpses reminds us of the final years of Palm, Inc.

Where’s Palm now? Dead.

[Thanks to MacDailyNews Reader “Opportun” for the heads up.]

Related articles:
U.S. NTSB dumps beleaguered RIM BlackBerry over reliability issues, switches to Apple iPhone 5 – November 20, 2012
U.S. Immigration and Customs (ICE) dropping RIM BlackBerry and purchasing 17,000 Apple iPhones – October 19, 2012
Gartner sees BlackBerry, Android users upgrading to Apple’s iPhone 5 – September 20, 2012
Qantas, IBM Australia dump beleaguered RIM’s BlackBerrys, upgrade to Apple iPhones – July 17, 2012
Beleaguered RIM BlackBerry loses top spot to Apple’s iPhone in Canada – March 22, 2012
City of Vancouver goes paperless with Apple iPads, dumping beleaguered RIM’s BlackBerrys in the process – March 2, 2012
U.S. ATF dumps beleaguered RIM’s BlackBerrys in favor of Apple iPhones – February 28, 2012
NOAA dumps beleaguered RIM’s BlackBerry, embraces Apple iPhone and iPad – February 9, 2012
Halliburton dumps beleaguered RIM BlackBerry devices for Apple iPhones – February 6, 2012


  1. Of course there is a huge opportunity for them to make a huge comeback, you can only make a comeback when you’re down, and when your in the toilet like them then the comeback would only be that much bigger.

    Any opportunity doesn’t mean anything unless there are indications that a company has and chance of capitalising on anything and RIM have failed at every turn so there is no reason to believe that they’re going to turn it around now.

    1. Hang on now… this is the story at Apple Inc. as well so lets not talk ill about a company’s comeback. All I know is that they are being led by a Siemen’s trained intellectually savvy German CEO and God knows to never under estimate German leadership. Jony Ives has made a pretty good living out of copying Dieter Kraft, and the world has seen most of its revolutionary products come out of Germany. Heins will secure his 80 million users and will add to it if the preliminary info that we are getting is accurate. Apple Inc. does not have a monopoly on hiring great engineers, great managers and great leaders. There is life outside Apple Inc.

      MDN takes like the one posted on this story speak to childish name calling and disrespect and this is not cool.

      1. If you’ve come to troll, at least get your facts straight. Who the hell is Dieter Kraft in the design world? I know there’s an actor by that name….perhaps you mean Dieter Rams? And since you seem to know nothing, you might like to think what being a designer means. Jonny I’ve has always admitted he took design queues from Rams principle ‘less…but better’. Rams didn’t design a computer…ever, so how did I’ve copy him?
        Oh what the hell…happy new year troll.

  2. I started writing software in 1965. I have watched this corporate evolution through mainframes, minis, and PC/networks. The technical people controlling this process have acted the same. This is because management is dumber than dirt when it comes to computers. This allows these twenty-something year-olds to maintain control and power.

    1. If it’s so, I’d say they are worse than I thought.

      If you are going to try to hype something, at least try to bribe a serious reported. Enderle is a joke. It’s been a joke for over 10 years.

      What blows my mind is, why is an article by Enderle published by CIO, which is suppossed to be a serious publication. Not that I follow then, but still, what the hell? A zero credibility clown allowed to write anymore?

      One thing is for sure: I’m not considering CIO as a serious source of information anymore.

  3. I’ve been using the iPhone 5 since launch in between last month I tried the Note 2. Here are just some reasons why I’m going back to BlackBerry.

    Since 2007 iOS hasn’t changed much. I hate the locked down eco system everything has to go through iTunes. You can’t even transfer picture using Bluetooth. Even my 2002 Nokia was able to do that. Creating a beautiful industrial design phone that is prone scratches sucks. No point making a very thing phone that can’t be used without a case… Battery life that doesn’t last 5 hours of use. I know all phones have sucky battery life but the iPhone is the worst. Plus the battery cannot be swapped… But I’m getting used to the phone. iOS 6 is more refined than any other OS “currently” available including Windows phone 8 and Android. UI is getting boring with the static icons but it works for the most part. I hate the multi-tasking and double clicking and triple clicking the home button. Not intuitive at all. All in all as a phone I seem to prefer iPhone over Android. I wouldn’t have said that a year ago. Mostly because of the screen size, build quailty and the software keyboard is better on the iPhone with BlackBerry like feature especially word shortcuts which I use often. Also Android is fragmented, heats up, force closes too often. My iPhone 5’s days are numbered.

  4. IT guys routinely get in the way of shipping goods to consumers from pre- to post sale to protect their jobs. An IT guy’s job depends on creating and fixing IT problems. A reverse bonus should be in effect for IT guys delaying goods to market and hurting our economy to peddle their internally thwarted crap and microsoft certified bs.

  5. I’ve always agreed with MDN on the numskull Enderle. But he is close on one thing – Jobs abandoning the serious computer market. That’s the reason, in a nutshell, why the company is becoming, day by day, like all the others that specialize in gadgets instead of solid products marketed to the corporate and government markets. AAPL won’t see $700 until two things happen: (1) Tim Cook takes his mega fortune and retires and, (2) the company changes courses and quits targeting the fickle crowd constantly throwing away their phones, pads, and pods for the latest pop art, useless gizmos.

    1. That strategy made Apple the first capitalization in the world. Apple doesn’t need to sell computers to corporations. It’s a no margin cheap sale volume with low renewal rate. 5 years intel of2 years for an iPhone.
      The funny part by abandoning the corporate market IT depatment rush into Apple’s arm to buy iPhones and iPads in mass. Well played Apple. Only Apple makes money selling hardware an insane amount of money.
      We like our strategy, we like it … A lot 😉

  6. Peterson: The very reason Apple is where it is today (world’s most valuable company) is because I, the consumer, am their customer. The day when they start catering to the IT world is the day when they’ll start to lose their luster and make me start shopping around. And really … “solid products”??? This phone in my pocket is more “solid” than anything anyone has ever made for the IT world.

    1. Wingsy: Most Apple loyalists continue to delude themselves with Apple’s previous amazing success that catapulted them into the company you described. My point is those days are over. EVERY phone, pad, and pod the company got so rich with is now perceived, repeat – perceived, as no better than the competition’s phones, pads, and pods which cost less, come in multiple models, and have more features. The fact that their plastic crap is plastic crap is of no concern to the throngs who switch from one gadget to the next based on television ads, peer excitement, or their own instant and very fickle gratification drive. They have no brand loyalty. Everywhere I go these days I see people with non-apple gadgets all the time. Used to be everyone had one of Apple’s gadgets. But, no more. Even the carriers – ATT, Verizon, Sprint – train their employees to offer everything else by pointing out that its all cheaper and have more features.

      Therefore, Apple has become Sony. The potential market for real computers – especially the MacPro – is so astonishingly huge and so loyal and so permanent that it’s where the real future was and Steve abandoned it all for the quick buck. And, that worked really, really well. But, Wall Street and AAPL investors see the Apple gadget world having peaked out and doubt that an overly expensive television set, or some other wiz-bang “magic” will be accepted any better than their current gadget line up. It is what it is and no amount of fantasizing about the future is going to change it.

  7. Rob Enderle is a “journalist” because he couldn’t make the cut to interview for Village Idiot. Still my very favorite in all his nonsense,

    “It is interesting to note, that few seem to remember that Microsoft wrote the first MacOS under contract to Apple nearly two decades ago but, like most Apple partnerships, this one also ended badly.” – Rob Enderle, September 26th, 2005

  8. IT has already moved on from RIM products. When your bosses (CEOs, VPs, department heads, etc.) all come to you and demand support for iPhones and Android phones, you integrate them or you get fired.

    Apple doesn’t have to cater to IT for mobile devices. Apple just has to cater to IT’s boss, which is exactly what iOS devices do.

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