“Every year in the weeks leading up to Christmas developers and publishers make plans to make the most out of the Christmas opportunity. Last year, we reported that downloads tripled on Christmas Day compared to the December 2011 average,” Gert Jan Spriensma reports for Distimo. “A lot of iPhones and iPads were also sold as Christmas presents for 2012 and all those new devices obviously need some cool apps.”
“Distimo AppIQ data shows us that the 2012 daily download figures in the Apple App Store for iPad and iPhone increased by 87% on Christmas Day compared to the December 2012 average, and moreover, the revenues showed an slightly lower increase of 70%,” Spriensma reports. “Given that the iPad downloads and revenues rose by 140% and 83% respectively, the iPad seems to have been a very popular gift.”
Read more in the full article here.