After Steve: Apple’s 2012 reviewed

“This year was the first full year that Apple operated without its iconic co-founder, Steve Jobs,” Chloe Albanesius reports for PC Magazine. “While Jobs likely had a hand in many of the products that made their debut in 2012 – the iPhone 5, new iPad, and iPad mini – this year was Tim Cook’s chance to show us whether Apple without Steve could still deliver.”

“Cupertino made a splash in 2012, selling millions of iOS devices, reaching a record-high valuation, and winning a $1.05 billion patent victory over Samsung,” Albanesius reports. “But there were also questions about worker abuse, an executive shakeup after the lackluster debut of Apple Maps, and a recent stock slump.”

Albanesius reports, “Still, Apple had its bumps in the road under Jobs, too (‘You’re holding it wrong!’). Whatever its troubles, the company can still draw crowds for product launches and create blogging hysteria with any and all rumors about what its next iDevice might include. The true test will be what becomes of Apple once it embarks on projects in which Jobs did not have a hand. Until then, let’s take a look back at the year that was.”

Read more in the full article here.


  1. Check back in 9 years and see how Apple is doing. At this point, I am disappointed with iTunes 11, the new iMac (no VESA) and the Dixons hire and the Mac OS KISS (Keep it SImple Stupid). Maybe, Steve’s RDF would have blinded me to these issues but I think Apple is forgetting about who brought them this far, I never recognized their arrogance until now.

    I hope Apple will take a look in the mirror on New Year’s and recognize they are alienating some of us faithful.

    1. As a long,long time Mac guy I hear you loud and clear. But it’s a company and not a friend so keep that in mind. Do not get emotional over buildings filled with people no matter what they manufacture or how well it works. In the end we are just numbers to them so don’t let them become more to you. They are driven to make a profit as are all companies. As it should be. Its odd how many on this site lose that perspective. It’s business,its nothing personal.

      1. True, as a Mac user from the PowerPC era (though I used Mac and Apple IIE before) I have seen some changes to Apple that I do not like. However your right, Apple has changed to a new generation of buyer that many of older Apple users may not recognize. I learn to just enjoy the products and that’s about it. Don’t turn one’s fascination into the infamous Cult of Mac.

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