“Google and Microsoft will struggle to vend off Apple’s smartphone-tablet juggernaut, according to a recent study by Goldman Sachs,” Brooke Crothers reports for CNET. “Titled ‘Clash of the titans,’ the 75-page study depicts Google and Microsoft as ‘challenged’ in their bids to compete with Apple.”
Some salient points made by Goldman Sachs, which based many of their findings on internal survey results:
• Google and Microsoft are “challenged” in platform adoption
• In the “context of platform adoption,” companies that are defined as “well positioned” include Apple
• Android tablet share (excluding the Kindle Fire) will drop to 21% next year from 33% this year
• Tablet share loss leads to smartphone share defection
• Market share of “total consumer compute” has fallen from 93% in 2000 to an expected 20% in 2012
Crothers reports, “Apple comes across in the report as a technological juggernaut that will be hard to stop… With new devices such as the iPad mini and lower priced iPhones, Apple’s market share in phones ‘has room to rise much further, and that its dominant tablet market share appears to be more resilient than most expect.'”
Read more in the full article here.
MacDailyNews Take: Think Apple’s big now? You haven’t seen anything, yet!
As we’ve said many times in the past: Google will rue the day they got greedy by deciding to try to work against Apple instead of with them.</blockquote
Goldman Sachs sees Apple eroding Google’s mobile market share – December 7, 2012
Analyst: Google could disappear in five years – October 20, 2012
Google has the most to lose in war with Apple – August 9, 2012
Gruber: ‘Google made a mistake by deciding to oppose rather than ally with Apple on mobile’ – June 13, 2012