Apple Maps could be life-threatening, Australian police warn

“Using Apple’s new maps system could be potentially life-threatening, police in Mildura, Australia, have warned, after a number of people trying to find the town of 30,000 people have become hopelessly lost in scorching temperatures,” Charles Arthur reports for The Guardian.

“One man was stranded for 24 hours last week in temperatures of up to 46 degrees centigrade, and at least three more have had to be rescued after following the directions given on Apple’s new maps, which locate Mildura far from its actual position,” Arthur reports. “‘We’ve had at least four documented cases,’ senior sargeant Stephen Phelan told the Guardian. ‘The map puts it at least 70 kilometres from where it should be. We have had people bogged down in sunset country.'”

“The Mildura police have now issued a warning on their website,” Arthur reports. “Getting lost in the park around Mildura is potentially deadly: ‘There’s no water, and you can get bogged down in the sand,’ explained Toby Prime, a reporter on the local Sunraysia Daily. ‘Temperatures go up to 46 degrees and there’s no water.’ …The warning from police means that Apple’s maps have moved from being an embarrassment, for which a number of managers were fired, to a seriously damaging problem for the company. If similar problems were to emerge in the US it could open Apple to expensive lawsuits.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Tom Bamford” for the heads up.]

MacDailyNews Take: Heckuva job, Scottie!

No matter what Apple does, no matter how much better they make Apple Maps, it will now always “suck” in the minds of a large segment of the population… The fool(s) responsible for preparing Maps for release and then releasing it with obvious issues (overblown as they are) and therefore tainting Maps forever should face severe consequences. As in: Pink slip(s)… Apple seems to have learned nothing from the Newton: First impressions mean everything. Apple’s Maps have been Newtonized. All that’s missing is the Doonesbury strip.MacDailyNews Take, September 28, 2012

Related articles:
Apple promises to fix Maps glitches by rearranging earth’s geography (with video) – December 6, 2012
Apple’s Eddy Cue racing to overhaul Maps – November 28, 2012
Apple to Maps manager Williamson: Get lost – November 27, 2012
Days after Tim Cook’s apology, Apple’s Maps shows improvements – October 12, 2012
Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – September 28, 2012


  1. does anyone take responsibility for their own actions any more?
    Certainly I pray no harm comes to anyone but for the love of God…
    More money than brains? Natural selection? (I’m going to hell for that one)

    1. If Google Maps or any other app performed as badly as Apple Maps would Apple fanbois be as lenient? I doubt it. Regardless of the lack of preparation by these Austrailian nimrods this is a major embarrassment for Apple.

      1. Well said. Apple Inc. is a profit making machine and while folks can love them, these same people should know that Apple has made huge mistakes in the past and this is one of them. Call it what it is. Apple was not ready for the map world end of story and to blame a single person is silliness. The maps app did not roll out to the end users without buy in from a whole lot of folks at Apple Inc.

        It is a monumental flop as is Siri as either app is truly 10% ready for primetime. Windows Vista anyone. 🙂

        The food stamp program administered by the U.S Department of Agriculture is proud to be distributing this year the greatest amount of free meals and food stamps ever to 46 million people.

        Meanwhile.the National Park service administered by the U.S. dept of the interior asks us Please do not feed the animals. Their stated reason for this policy is because the animals will grow dependent on handouts and will not take care of themselves

  2. Forget the damage caused by first impressions, this is far more serious than vanity, people’s lives are apparantly at risk. Apple, please focus on areas of potential danger and get Apple Maps fixed, no more delays, no more excuses. Bring back the famous Apple attention to detail.

      1. The fault is in both Apple and the end-user.

        Apple because in this case it’s placed Mildura literally in the middle of nowhere. There’s no geographical formation or area called Mildura in the area Apple claims the town is located. Is it a map partner’s fault? Maybe, but regardless, Apple shoulders more of the responsibility–it’s *their* product offering the end-user sees, *they* pushed it as being ready for prime time.

        The end user is also at fault because after years of warnings about GPS directions not being 100% accurate, users are *still* blindly following TBT directions without double-checking the routing first.

  3. MDN, Lighten up…
    “No matter what Apple does, no matter how much better they make Apple Maps, it will now always “suck” in the minds of a large segment of the population… ”

    Please, many many people are just stupid. You cannot fix that by complaining when Apple is not PERFECT… Google maps are wrong very often. Many times I find that a store or house is located up to a mile incorrectly using Google. Lately, Apple has been MORE ACCURATE.

    So, chill. Its the holidays. Eat some pumpkin pie and mellow out.
    PS. Happy Holidays!!! And I love the site, bugs and all. It is THE BEST place to get news about Apple from around the world.

    Just some praise… en

  4. I remember when I thought all Aussies were like Crocodile Dundee: amazing, outback heroes, so for me, this damages THEIR reputation more that Apple’s. It has forever tarnished my rose-colored glasses version of the Australian who could simply look up at the sky and know precisely where he was. I mean, seriously, you’re seventy kilometers from your destination? Really, you’re driving along the road and you come to some SAND? “G’day mate! The map here has a blue line, so this outback wilderness must be a road.”

    The maps app apparently has some problems in certain areas, but if they are getting their info from Tom Tom, is there any history of similar problems with the Google maps rollout or with GPS devices? I remember my Magellan GPS pulling a lot of funny business on me over the years, and I never once even imagined crying “victim”.

    1. exactly.

      stop bitchin’ people; use your own sense of intelligence or intuition too!

      what really bugs me:
      no competitor is more precise in all the same areas. whether all gps is based on tomtom or not.

      the reason apple gets bashed then, must be logically:
      1. marketing hype from competitors that advertise not their advantages but survive on bashing others’ inconsistent faults
      2. bribed media
      3. disinfo (Apple maps never had problems for many others)
      4. common human stupidity
      5. Apple being recession-proof, unlike ANY competitor, must be successful because they’re the evil-doers, the monopolizers, cheats, liars, profit mongers etc.

      AS IF ANY competitors does not do at least as “badly” or worse! yet Apple, being so big, jealousy & crying over spilled milk fits, hence it’s so easy to blame Apple for all that is wrong, since those people or naysayers cry that if Apple claims to invent or change things or is the only one who thinks different, then Apple should take the blame for all. wow. what intelligent logic!

      if you are logical, smart, you can not go wrong with Maps. stop blaming. start thinking. if you had any clue, you’d at least know that TomTom’s precision is Apple and competitors’ basis. fine, Apple chose tomtom, but then so did the competition. there’s also no competitor to tomtom that is infallible. so all those false arguments against apple are bogus, silly, exaggerated.

      it’s exactly the same point when the Audi 200 model i think it was, that nearly collapsed Audi in the US market, just because some idiot lady couldn’t keep her foot of the gas & blamed it on Audi’s defect. 1 silly story blown out of proportion in the media can kill a company! imagine a world without Apple just because some moron has a vendetta. whether correct or not, why kill what is still the best overall co. in the world, affecting the lives of so many happy users, just for the sake of an individual’s greed/idiocy?!

      what naysayers or avengers do not get is that they’re totally selfish in their stupid, senseless acts. give me one other co. that tries as hard as Apple to give more than it takes, that humanizes high tech as much, that has a vision at least, that makes things as easy & ubiquitous.

      you can not innovate every 1/2 year for god’s sake! Apple never claims they invent all, just that they do it better. if you bitch about Maps or Siri, well, show a better, more consistently precise alternative before you open your silly big mouth. it’s always that there’s nothing better. until then, shh. and for your silly, low % experience, most are happy. go bark elsewhere.

      apple is not perfect. but it’s the closest to perfection there is in the market. no one tries harder. period. now go masturbate to your fave co., stfu, be happy with your chaos ware – which you obviously don’t seem to be or else you wouldn’t bitch at Apple due to jealousy and/or Stockholm Syndrome.

  5. There have been stories like this with sat navs since they came out. I would never trust any sat nav blindly – especially if I was going to the middle of nowhere.

    1. … Several TV detective-genre story lines featured “death-by-wrong-turn” episodes before Apple’s map feature was released. I recall an episode of “The Mentalist” where Van Pelt became lost due to a faulty map, and STAYED lost because of a downed phone tower. Similar plot devices showed up in movies, as well. Mostly pre-Apple-Maps.

    1. Yes, one thing I’ve complained to Apple about is the lack of a Maps app for the Mac, never mind on the web as part of iCloud, in order to provide other/better ways to submit issues. That would also let you plot and plan a trip with multiple stops or waypoints and sync it to all your devices (especially on iPhones where smaller screens make such plotting more of a challenge).

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