“We shouldn’t blame Walter Isaacson. 13 months ago his official biography of Steve Jobs revealed the recently-deceased Apple CEO had his mind set on revolutionising television,” Gordon Kelly writes Trusted Reviews. “‘He very much wanted to do for television sets what he had done for computers, music players, and phones,’ Isaacson wrote. More too Jobs reportedly told him: ‘I finally cracked it.'”
“The tech press went nuts and a product was expected before the end of the year. Quickly expectations were redefined and an Apple television would instead launch before the end of 2012. In September reports leaked that it may skip 2012 altogether,” Kelly writes. “Stop. Stop. Stop! It’s time for some perspective because both Apple and Microsoft would be mad to make televisions.”
Kelly writes, “The full segment from the biography reads: ”I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’ Jobs never said he wanted to build a revolutionary television, he said he wanted to revolutionise TV… and you don’t need to sell a television to do that.”
Read more in the full article here.