“Is there a more observed, written about or argued over company than Apple? I doubt it,” Haydn Shaughnessy writes for Forbes. “Given Apple’s level of success though why is the company increasingly associated with angst? Why is Apple coming in for criticism everyday now?”
“Aside from the fact that a lot of investors are sitting on tidy gains from long term Apple investments, the answer lies in how information and popularity work on the World Wide Web. It’s not as straightforward as you think,” Shaughnessy writes. “Apple is driven by public sentiment. So are all brands you might argue. True – so if you are the most successful brand, you are more driven by it.”
Shaughnessy writes, “The big question is how a manager like Cook regains control of mood. Criticisms of Apple’s performance are preposterous but they are in good supply. Do you just see this as the price of success, as Bill Gates did, or do you reignite evangelism in a new way? I think the latter and that Apple needs evangelism for a more open era.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Judge Bork” for the heads up.]