“Philips has set its sights on disrupting the home automation market, today launching its new ‘Hue’ smart light bulbs, which are to be sold exclusively in Apple Stores worldwide from October 30,” Matt Brian reports for TNW.
“The electronics giant becomes the latest company to launch a web-enabled LED light bulb, capable of interacting with smartphones and tablets to automate lighting in the home using integrated wireless technology,” Brian reports. “Philip Hue will launch in Apple Stores from tomorrow, including a starter pack of three bulbs (600 lumen or 50 watt equivalent) that will work with the lamps in your home.”
“Philips Hue supports up to 50 bulbs, integrates with both iOS and Android devices and offers up to 80 percent less power than a traditional bulb (lasting as long as 15 years or 15,000 burning hours),” Brian reports. “It will be available from $199/£179, with additional bulbs costing $59/£49.”
Read more in the full article here.
MacDailyNews Note: Phillips Hue TV commercial:
Philips Hue video: