“Pre-orders for the iPad mini began at Apple’s online store Friday at 3 a.m. Eastern (12 a.m. Pacific),” Philip Elmer-DeWitt reports for Fortune.
• In 20 minutes the Wi-Fi-only white models sold out in all three memory configurations (16GB, 32GB, 64GB)
• In 35 hours the black 16GB models were gone
• By 3 a.m. Monday — 3 days after they went on sale — the rest were gone as well
P.E.D. reports, “If you order one now, it will be available to ship in two weeks.”
Read more in the full article here.