“Apple’s release of another new iPad this year has many scratching their heads,” Lance Whitney reports for CNET. “But Morgan Stanley’s Katy Huberty sees method behind the madness.”
“First, the 3rd-generation iPad, which the analyst calls a ‘stale product,’ could have seen its sales cannibalized by the cheaper iPad Mini,” Whitney reports. “Second, sales for the 3rd-gen iPad were not as high as expected, which Huberty blamed on limited improvements over the iPad 2. Adding the A6 chip to the iPad 4 doubles the new tablet’s performance, which at least ‘partially addresses that issue.'”
MacDailyNews Take: Limited improvements? Anybody who’s even glanced at them, much less owned both the iPad 2 and the iPad with Retina display (3rd gen), understands how stupid that sounds.
Whitney reports, “And finally, Apple may have relied on experience in pushing out a new iPad. The company refreshed the original iPod when it released smaller versions, which the analyst says ‘accelerated growth.'”
More reasons in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]