“Much to the chagrin of Apple aficionados, October 10 came and went and the press did not receive an invitation to the presumed launch of the company’s smaller iPad model. It was widely reported the original date of the event was to occur on Wednesday, October 17. The new expectation is for invitations to come out this week, with the event occurring Tuesday, October 23rd,” Don Sears writes for Fortune.
“So what happened this time? My guess is Microsoft happened,” Sears writes. “Apple’s event is now rumored to be two days before the respective Windows 8 and Surface tablet launches. Is this is coincidence? No way. Not in my opinion.”
Sears writes, “By moving the date a week, Apple stands to gain more media and consumer traction against its longest-standing rival… Microsoft needs to take charge of its own destiny with Surface and Windows 8. But on the week of October 22nd, expect Apple to dominate our collective ears, eyes and social media streams.”
Read more in the full article here.
MacDailyNews Take: Genius move by Apple’s Tim Cook and Phil Schiller!
Apple’s ‘iPad mini’ to obliterate Microsoft’s Windows 8, Surface RT tablet launches – October 13, 2012