“Although the dust hasn’t yet settled on the iPhone 5, word on the street is that Apple is getting ready to announce an iPad Mini tablet to compete for holiday shopping season dollars,” Jennifer LeClaire reports for Sci-Tech Today. “The rumor mill says Apple will unveil a 7-inch tablet on Oct. 17, but Apple remains mum on the subject.”
“Leaked reports suggest that the iPad Mini will have a 7.85-inch screen,” LeClaire reports. “That’s about 2 inches smaller than the original iPad and almost an inch bigger than the Kindle Fire and Nexus 7.”
LeClaire reports, “We turned to Rob Enderle, principal analyst at the Enderle Group, to get his take on the rumored iPad Mini.”
MacDailyNews Take: That’s like turning to Lindsay Lohan to calculate Mars rover landing coordinates.
LeClaire continues, “‘The Kindle Fire was the tablet that really got people looking at the sevens to begin with, followed by the Nexus 7,’ Enderle said. ‘Any way you look at it, Apple is either months or almost a year late to the market with this… The 7-inch tablets are all about content — books and movies. Unlike the 10-inch class of tablets, where people expect to do productivity tasks on the device, the 7-inch is just for consumption. The killer apps are pretty much already on the Kindle and the Nexus 7, which is going to make it much tougher for Apple to break in. I don’t see Apple’s angle here, which I think is a problem… Apple could cannibalize its larger iPad sales with what is a smaller revenue product and that doesn’t work out for them, either. There are a lot of ways this could go wrong.'”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” and “silverhawk1” for the heads up.]
MacDailyNews Take: Enderle doesn’t see Apple’s angle. Shocking.
Perhaps he should’ve asked the Enderle “Group’s” other two members: his wife and his dog.
iCal’ed for future use.
Enderle: New iPad is a ‘penis iron’ and Meg Whitman is clearly a bigger asset to HP than Cook is to Apple’ – March 26, 2012
Enderle: Apple’s secret ‘fifth column’ saboteurs beat Microsoft, Dell, HP, Google – June 1, 2010
Rob Enderle: One idiot to rule them all – January 25, 2010
Rob Enderle couldn’t analyze his way out of a wet paper bag – July 24, 2009
Enderle: Apple didn’t change the world – May 04, 2009
Enderle: Apple’s marketing mistakes mirror those made by Republicans in U.S. presidential race – November 03, 2008
Enderle claims Apple iPhone hasn’t made a dent in RIM – July 25, 2008
Enderle: Is Apple rotting from the inside out? – December 28, 2007
Enderle: Apple’s iMac updates are modest and late; Apple lagging behind HP – August 08, 2007
Enderle’s infinite loop: ‘This year will be really nasty for Apple’ – January 22, 2007
Enderle revels in ‘collapsing’ iTunes Store sales that are actually surging – December 18, 2006
Enderle: Microsoft’s Zune could be very successful – November 07, 2006
Enderle: ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006
Enderle: Anticipating an Apple-Google Merger – September 05, 2006
Enderle: Microsoft’s ‘iPod killer’ Zune is ‘brilliant strategy’ – July 24, 2006
Big surprise: Enderle was wrong about Apple’s holiday quarter Mac sales – January 19, 2006
Enderle: Microsoft’s ‘PlaysForSure’ going to be a long-term problem for Apple – January 09, 2006
Enderle: ‘Some people got really excited by the new iPod, but a growing number of people did not’ – October 19, 2005
Judgement Day waits for Rob ‘fourth quarter should be ugly for Apple’ Enderle – October 11, 2005
Tech pundit Enderle: ‘Microsoft wrote the first Mac OS’ – September 28, 2005
Tech pundit Enderle: Apple’s Mac has about 12 months to prepare for Windows Vista threat – September 19, 2005
Tech pundit Enderle incorrectly compares Apple’s Mac OS to iPod licensing – September 01, 2005
Tech Pundit Enderle: ‘fourth quarter should be ugly for Apple’ – August 09, 2005
Enderle: ‘iPod Halo Effect is just a myth, same thing as having Paris Hilton visit Apple stores’ – May 02, 2005
Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005
Mary Enderle: Apple iMac G5 ‘isn’t a good desktop design, seems poorly thought out’ – September 10, 2004
Enderle: maybe it’s time for Apple and Sun to merge – August 10, 2004