Tim Cook continues to slowly kill post-Steve Jobs Apple or something

“At the moment, I admit, it seems absurd to criticize Apple. I even cringe when I read my own stuff. It’s not easy to go against the grain, particularly when you’re doing so vis-a-vis a company you love, respect and spend a ton of money with while it continues to power ahead as the cheapest stock on the market,” Rocco Pendola writes for TheStreet.

“Because it lacks credible competition, Apple faces few external threats that we know of. Of course, that’s the tricky part about external threats; you do not necessarily see them coming. Great CEOs have to act, in part, like Hollywood producers, dreaming up seemingly unthinkable alternative scenarios to the status quo,” Pendola writes. “They must see the writing on the wall. But, again, the human experience teaches us that when you’re the graffiti artist, you’re often blind to it. Coupled with the task of managing after Steve Jobs, Tim Cook appears to be in an impossible situation.”

Pendola writes, “If you can blame Jobs for anything, it’s that maybe he hired ‘B’ players who he thought were ‘A’ players. When the decision to drop a feature as popular as Google Maps happens too soon, it’s a sure sign that the ‘B’ players have too much power. When this occurs, you worry less about Strategic Inflection Points; instead, Tim Cook needs to be on the lookout for a Bozo Explosion. Without Steve Jobs to consult, Apple has to figure out whether to eat crow and crawl back to Google’s door or take more heat as it attempts to mitigate this not-so-small disaster. Meantime, it furiously works to perfect something that never would have made it past Steve Jobs’s desk in unfinished form.”

Read more in the full article here.

MacDailyNews Take: Rocco is the very definition of “one-note.” Learn a new one, Rocco, you monotonously insufferable bore.

Steve Jobs wasn’t perfect – by a long shot. Who do you think invited Eric Schmidt to sit on Apple Board — and that was after being burned so badly by Bill Gates! Jobs made the same mistake twice.

Tim Cook isn’t perfect, either – nobody is – but Cook’s not killing Apple Inc. because they made a clunker ad campaign and failed to prepare Maps properly (data-wise and PR-wise for the obvious threat of a FUD campaign).

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


  1. Jobs’ double mistake with his partners was just prove that he was not that mean and cynical person as he is portrayed by cliche. He certainly had personality issues, but in this regard he proved to be trusting person, believer in good and principles.

    1. Totally agree DeRS, This guy is just filling a hit piece for Friday.

      “Rocco Pendola writes for TheStreet.” – Ok that says he is a shill right there. JMHO lol.

      “Because it lacks credible competition,” Apple is its own competition. Just look at the new iPod nano. People are yelling cause they like the old one. Why sell a new one when people are still buying the old one??? right??

    2. “I even cringe when I read my own stuff. ”

      Rocco’s crocodile tears. “Gee I hate to report this stuff and it pains me to have to but it’s all too true based on my say-so and not the billions Apple makes to contradict me.”

    3. The “B” players would be sure to play it safe. The “A” players know when they need to do something painful short-term in order to avoid a bigger long-term problem. Tim Cook and the rest of the team at Apple know that, and Rocco probably even knows better than his goofy hit piece.

      With anything from TheStreet.com, you should preface whatever they say with “I would like you to believe that…”
      (I’ve heard this said regarding the fact the police can lie to people to get info out of them or to control their behavior).

    1. I’m sure it was Steve Jobs who didn’t want to rely on Google for maps and wanted Apple’s own maps a long time ago – I still see a lot of crap on Google’s maps as well.

    2. Agreed. We have no idea what Google was demanding from Apple in order to continue providing map data and new features (a dropping of lawsuits or licensing of patents?). Maybe Google quadrupled the price it wanted. Who knows, but to slap a label on it like Apple lightly decided to drop Google Maps is silly.

      The other goofiness is that Apple gets a lot of its Maps data from the same sources that Google gets its data, TomTom being one. Google does have its own proprietary data, and has Street View (which has never been that useful for me), and Google puts its ad data into Maps.

      1. Street View is expensive. Not only do Google spend on fuel to do the drive by but they must examine each frame taken to pixelate auto License Plates and such.

        I heard it is still marginally useful to detectives, however, to spot clues to crimes in progress, and stumbling over the occasional body

  2. The bottom line is that because of Google’s prior actions, it’s a battle to the death between Apple and Google.

    Take the hit now, but get rid of Google on the iPhone. Apple has more than sufficient resources to make Maps better and it will. Screw Google.

    1. Exactamundo.

      Apple’s new partners may be weaker in some respects than Google was, but they are allowing Apple to roll out an implementation that should grow to surpass Google’s in usability (except in the Boondocks, but everybody knows you can’t get there from here anyway, so forget maps for now)

      Also the new partners at least are not stabbing Apple in the back with one hand, and swiping your personal information with the other, while continuously parading ads on every available surface.

      1. +1, I so miss my MobileMe. 🙁

        Anyhow on topic. Tim is one of the main reasons Apple has a death grip on suppliers and the supply chain. One of the main reasons others can’t match their products let alone keep up or even get in the game.
        This controls the supply and the price and is brilliant and this is what Tim does best. He may not have the flare but he sure has something SJ didn’t have and SJ knew that.

  3. Thank you MDN for not slogging more shit on Tim. Apple has had imperfect releases before, they’ll get it fixed, or ride Tom-Tom’s ass to fix it. If the maps are incorrect that ball falls in Tom-Tom’s court I would think. Apple is providing access via Tom-Tom’s resources. Correct??

    But they should have either called this Map feature a Beta or tested it better against a comparison of a Google Map rendition to avoid all this bad press in the first place. That part does fall on Apple.

  4. Yeah, cause these guys never had anything to bitch and moan about when Steve was in charge. Everything went so smooth. None of these clowns ever questioned his leadership.

    1. Yes! I remember that very clearly! Back when technology reporters were the very model of appreciative and gentlemanly comportment!

      Back when lions lay down with lambs! When strangers on the street would smile and tip their hats in passing! When you could buy a shot of the good stuff for three dollars!

  5. This is ludicrous I had criticisms yesterday on the new Maps app but that is mainly because I was expecting more due to the praise of test versions plus some obvious visual glitches. But it is hardly a disaster or anything like it its just that there is room for improvement as in anything with this sort of massive data requirement. This sort of thing would never get into the real world if you waited for it to be perfect after all Google maps is far from that as is most of their software including mail which has an appalling UI.

    Fact is that Apple was probably forced to introduce it at this time because of contract reasons and fact is software like this as with siri wont improve unless it is helped by millions of local ‘experts’ who can point out glitches that those sitting in offices will never spot. Strange that Apple gets it in the neck while other companies produce little else but software of this nature that never actually improves much and no one makes a squeak or if they do no one listens.

  6. I might not be out there in Peoria or some uncharted regions of the world (New York, New York) – but let me just say I absolutely LOVE the new Maps application – the 3D renderings of Manhattan are beyond fantastic! I am sure the data gaps mentioned will be fixed shortly but it is an incredible first effort.
    Cannot believe that this is being portrayed as the “weak link” in iPhone 5… ludicrous…

  7. WTF?! So Cook, Schiller, Ives, Forstall & company are idiots? Jobs ran EVERYTHING?! He delegated nothing? No, not at all. These people were crucial with all the decisions made. They know where this ship is going.
    If Cook acts just like Steve Jobs, he’s crucified. If Cook acts nothing like Steve Jobs, he’s crucified. If the company tanks, it’s Cook’s fault. If the company succeeds, it’s still Jobs’ doing. Piss off guys. This hit pieces are getting old.

  8. There is one thing I cannot understand: Apple must have known that Maps is not perfect. And they must have known what would happen in the internet when they release it as it is.

    Why they did not call it a Beta version like Siri? Everything would have been much easier now for them. Apple should have avoided the world laughing about Apple and Maps.

    Can somebody please explain, seriously?

  9. I don’t completely disagree with this. There are more than a few signs that decisions are being made by a “B Committee” within Apple, and that the actual people who engineer and develop “insanely great” products are being consulted as an after thought, if they are being consulted at all.

    When speaking about why great companies fail, Steve Jobs said:

    “What happens is, Like with John Scully. John came from PepSiCo. They at most would change their product every 10 years. To them a new product was like a new size bottle. So if you were a product person, you couldn’t change the course of that company very much. So who influences the success of PepSiCo?

    The sales and marketing people.

    Therefore they were the ones that got promoted and they were the ones that ran the company.

    For Pepsico that might have been ok. But it turns out the same thing can happen in technology companies, that get monopolies, like oh, IBM and Xerox. If you were a product person at IBM or Xerox, so you make a better copier or computer. So what? You have a monopoly marketshare. The company is not any more successful.

    So the people who can make the company more successful are sales and marketing people, and they end up running the companies, and the product people get driven out of decision making forums, and the companies forget what it means to make great products. It’s like sort of the product sensibility and the product genius that brought them to that monopolistic position get rotted out by people running these companies who have no conception of a good product vs. a bad product. They have no conception of the craftsmanship required to take a good idea and turn it into a good product, and they really have no feeling in their heart, really, about wanting to help the customers.

    So that’s what happened at Xerox Parc. The people at Xerox Parc used to call the people who ran Xerox Toner heads. ”

    – Steve Jobs “The Lost Interview”

    Consider that many customers have come to rely upon Google maps quite heavily. A sales and marketing type would look at the benefits of controlling the maps application and want to get Google out of the picture as soon as possible. An engineer might say “That’s fine, but it took Google 5 to 7 years of building their maps data. They’ve got cars driving the streets. They put a satellite into space for crying out loud. We aren’t ready. “

  10. Thos idiot is the Street’s new donkey boy Mortitz. He’s predicted doom for Apple to suppliment his unabashedly shorting that cost him a bundle a few weeks ago when he wrote a take the money and run article just nefore earnings…

    He is a mutha

    1. Well, here’s what’s “so what.”

      Apple sells “perfection.” Apple sells “incredibly complex and beautiful products that just work.” Apple is Apple because they don’t push crap out the door.

      When Apple pushes problematic products out the door, or allows problematic products to remain in service too long, the once very tangible difference between Apple and everyone else can rapidly be evaporated by harsh criticism. Apple doesn’t just make products for those of us that have known how great they are since day 1, now everyone is an Apple fan. When an Apple product doesn’t work, you don’t just read about it in tech blogs, or hear Rush Limbaugh pontificate on it, no, it makes the evening news on CBS, ABC, NBC, CNN, and it examined in depth by The New York Times, the Wall Street Journal, and so on.

      You allow that to happen to much, and suddenly you become nothing but just another tech vendor.

      One day you wake up and your company is being run by Steve Balmer and the once high flying stellar stock sits at $30 a share.

      That’s so what.

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