Mobile analytics company Apsalar has gathered data from over 100 million unique, active smartphones across the country to pit Apple against Android as if they were presidential candidates going after votes in the electoral college.
Apsalar provides Mobile Engagement Management solutions for mobile apps. Mobile app marketers can acquire, analyze, and re-market to engaged users through audience targeting, behavioral retargeting, and best-in-class analytics in order to take control of the complete user lifecycle and increase customer lifetime value. Founded in 2010 and based in San Francisco, Apsalar is backed by leading venture investors, Thomvest Ventures, Battery Ventures, and DN Capital. Apsalar has won numerous awards, including eWeek’s Top Ten Promising Mobile IT Startups in 2011.
More info about Apsalar here.