“Amazon.com, in an apparent switch in its pricing policy, said over the weekend that it will allow purchasers of its new Kindle Fire tablets to pay $15 extra to turn off advertisements that are built into the devices,” Reuters reports.
“Amazon had said the tablets would come with ads known as “special offers” that appear when screens are locked and in the corner of the home screen, helping keep prices low,” Reuters reports. “But criticism of the company mounted in online forums after reports that the company would not allow buyers to pay to block the ads as it had done with earlier tablets.”
Reuters reports, “In an email response to questions from Reuters, Amazon spokesman Kinley Pearsall said only: ‘With Kindle Fire and Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.'”
Read more in the full article here.
MacDailyNews Take: As they planned to all along. An utterly contrived PR move.
Amazon confirms all new Kindle Fire models stuck with ads, no opt-out allowed – September 7, 2012
Amazon’s Kindle Fire HD: Ads on the lock screen, incompatible with all other Android phone and tablet apps and content – September 7, 2012
Amazon takes aim at Apple iPad with larger 8.9-inch Kindle Fire HD – September 6, 2012
Amazon announces slew of new Kindle tablets – September 6, 2012