“Sony Corp on Tuesday said it won’t be drawn into price competition on tablet PCs amid a plethora of cheap models from other makers as it pursues Android rival Samsung Electronics with a new tablet out this month,” Reuters reports.
“Sony will begin U.S. sales of its latest tablet, now under its mobile Xperia brand, on Sept. 7. The 16 gigabyte version will sell for $399 — the same price charged by Samsung for its equivalent model with the same screen resolution. Apple Inc’s 16GB iPad 2 also retails for the same price, with its latest high resolution model starting at $100 more,” Reuters reports. “‘We aren’t considering competing on price in tablets,’ Kunimasa Suzuki, an executive vice president at Sony, said at a briefing in Tokyo.”
Sony has yet to break into the top five makers in a market still dominated by Apple with around a 70 percent share,” Reuters reports. “‘It was important to set ourselves the target of becoming number one,’ said Suzuki, who is leading the Japanese company’s bid to make mobile devices one driver of profit as income from televisions shrinks.”
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MacDailyNews Take: It’s good to have goals, but unless he doesn’t consider iPad to be a “tablet,” Sony’s executive vice president is delusional.