Sony aims to be number one in tablets, won’t compete on price

“Sony Corp on Tuesday said it won’t be drawn into price competition on tablet PCs amid a plethora of cheap models from other makers as it pursues Android rival Samsung Electronics with a new tablet out this month,” Reuters reports.

“Sony will begin U.S. sales of its latest tablet, now under its mobile Xperia brand, on Sept. 7. The 16 gigabyte version will sell for $399 — the same price charged by Samsung for its equivalent model with the same screen resolution. Apple Inc’s 16GB iPad 2 also retails for the same price, with its latest high resolution model starting at $100 more,” Reuters reports. “‘We aren’t considering competing on price in tablets,’ Kunimasa Suzuki, an executive vice president at Sony, said at a briefing in Tokyo.”

Sony has yet to break into the top five makers in a market still dominated by Apple with around a 70 percent share,” Reuters reports. “‘It was important to set ourselves the target of becoming number one,’ said Suzuki, who is leading the Japanese company’s bid to make mobile devices one driver of profit as income from televisions shrinks.”

Read more in the full article here.

MacDailyNews Take: It’s good to have goals, but unless he doesn’t consider iPad to be a “tablet,” Sony’s executive vice president is delusional.

20 Comments

    1. Learnt years ago to never laugh at or under estimate your competition as it is a bad omen. Sony not so long ago was a top 3 player worldwide and they can do it again. Sony quality has never been questioned and if they can carry on with their commitment to build quality devices with a semblance of forward thinking engineering then indeed they could be successful within the PC world which last I checked still rules the world. No need to laugh as I will bet you very good money that Apple Inc. is not laughing.

  1. I think sony is doing a good design job after droping Ericsson but if they really want to be number one in any market, i think they should also drop Android and Support Windows instead.

  2. I don’t see what it’s unique advantage might be.

    The Sony name doesn’t have anything like the significance it did ten years ago. The software is just like other Android tablets and it costs as much as an iPad2.

    It looks like another way for Sony to lose money.

    1. OK…. I am trying to follow your logic. “The Sony name doesn’t have anything like the significance it did ten years ago.” OK this said, Apple does have a lot more significance then it had 10 years ago hence why I cannot fantom why you believe that moving forward and regaining strength is exclusive to Apple Inc.?

      Sony can get its mojo back and frankly of all the Japanese companies out there I think that Sony can lead again.

      Agree with Somlain however that they must drop Android and play nice with Windows 8.

  3. You want to charge a premium price while using a free OS?

    One pice of advice, don’t come out with a new device with an old version of Android like you did with the original X10. With Android’s reputation for orphaning devices with older OS’, that would be the kiss of death.

  4. ‘It was important to set ourselves the target of becoming number one,’ said Suzuki, who is leading the Japanese company’s blahblahblah

    Notice how Mr. Suzuki only talks about quantity and price, not quality. This is marketing-moron speak, perfectly in-line with their marketing-moron CEO.

    Sony has fallen and it can’t get up.

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