“Apple is predicted to drop the price of an existing iPhone to $200 unsubsidized in 2013, accelerating share gains for its smartphone platform in emerging markets,” Neil Hughes reports for AppleInsider.
“Analyst Gene Munster with Piper Jaffray expects Apple will likely reduce the price of an existing iPhone to about $200 by September of next year, down considerably from the $375 unsubsidized price at which the company currently sells the 8-gigabyte iPhone 3GS,” Hughes reports. “Such a move would be ‘important’ for the company, he said, as Apple’s smartphone market share is currently weakest in emerging markets where the company competes with less expensive Android-based handsets.”
Hughes reports, “Aided by the launch of a cheaper contract-free handset, Munster sees Apple’s global smartphone share growing from about 20 percent in calendar year 2012 to 32 percent in 2015.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]