“According to a new report, when it comes to users whose net worth is more than $100,000, Apple’s iPhone and iPad remain the phone and tablet of choice, respectively,” Salvador Rodriguez reports for The Los Angeles Times. “And for the most part, Apple’s market share only increases the higher up the asset scale you look, according to the report from Spectrem Group, a research firm that specializes in the affluent and retirement markets.”
“Among what it categorizes as ‘mass affluent investors,’ defined as those whose net worth exceeds $100,000 excluding their primary residence, 46% own an iPhone. Android, on the other hand, comes in at 34%.,” Rodriguez reports. “The market share for Apple is higher among tablets, where the iPad is owned by 53% of the group, as opposed to the Kindle Fire, owned by just 16%.”
Rodriguez reports, “Raise the bar to $1 million and the iPhone’s share goes up to 48% of the market while Android’s falls a percentage point. The increase is much more dramatic with the iPad, which has 61%. The Kindle Fire drops a point as well.”
Read more in the full article here.
MacDailyNews Take: The difference in cash between having the very best or settling for a pretend iPhone or a fake iPad is negligible – certainly to “mass affluent investors” – which leads us to believe that the real delineator actually isn’t bank account, but brain power.
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