“Amazon.com Inc. plans to expand its mobile platform and broaden its offering of devices beyond e-readers and the Kindle Fire tablet, analysts, developers and retail partners said ahead of results next week from the world’s largest Internet retailer,” Alistair Barr reports for Reuters. “Amazon is to introduce up to five or six tablet SKUs, or stock-keeping units, according Demos Parneros, president of U.S. Retail for Staples Inc., which sells the Fire.”
“The tablets will be different sizes, including a 10-inch model, Parneros said,” Barr reports. “Amazon is making its own tablets to help the company sell more digital goods, such as MP3s, movies, TV shows, apps and games. Physical versions of these products, such as CDs and DVDs, were a big business for Amazon, but they are now in decline.”
Barr reports, “Having its own devices sitting atop a software platform that offers digital content to more than 100 million, credit-card-wielding customers already programmed to buy, could help Amazon become a major mobile platform player, challenging Apple Inc., Google Inc., Microsoft Corp. and Facebook Inc. ‘You’re seeing the Apple play book recreated by everyone else who wants to play in the mobile device ecosystem. Amazon is the latest entrant,’ said Niccolo de Masi, chief executive of Glu Mobile Inc., which develops mobile games for the Fire.”
“Since the Fire came out in September, Amazon’s share of the video market has climbed to 13 percent from 10 percent, according to The NDP Group. In music downloads, Amazon’s share rose by one percentage point to 14.4 percent, NPD data show,” Barr reports. “Recent job postings by Amazon’s Lab126 research and design center in Silicon Valley suggest the company is working on new mobile devices that will run on wireless carrier networks. Gregg Zehr, a former hardware developer from Apple and Palm, heads Lab126, which is based a short drive from Apple’s headquarters in Cupertino, California… Lab126 had just over 500 employees listed on the LinkedIn (LNKD.N) professional network in September, when Amazon launched the Fire… Ed Liljegren, a hardware developer from Apple and Nokia, joined Lab126 in May 2011 and became a manager of Emerging Technology in April, according to his LinkedIn profile.”
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MacDailyNews Take: Because nothing says “quality user experience” more than a pretend iPad from an online retailer running an OS from a search engine/online advertising firm.
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