Apple has destroyed the Windows hegemony

“When the Macintosh was launched in 1984… ‘PCs’ [were] outselling the Mac by a factor of nearly 6 [2 million/yr. vs. 372,000/yr.],” Horace Dediu reports for Asymco.

“The ratio reached 56 in 2004 when 182.5 million PCs were sold vs. 3.25 million Macs,” Dediu reports.

“During the second half of the 90s it was already clear that Windows won the PC platform war,” Dediu reports. “Windows had an advantage that seemed unsurmountable.”

MacDailyNews Take: You can’t win a war when the other side never surrenders and continues to fight.

When we wrote the following 7 1/2 years ago, a lot of people laughed:

As we have always said, even as many short-sightedly waved (and continue to wave) the white flag, the war is not over. And, yes, we shall prevail… No company is invincible. Not even Microsoft.MacDailyNews Take, January 10, 2005

Dediu reports, “Then, in 2004, something happened… Although PC volumes continued to grow, they did so more slowly and the Mac grew faster… The ratio of Windows to Mac units shipped fell to below 20, a level that was last reached before Windows 95 launched… This was an amazing turnaround for the Mac. But the story does not end there.”

“If we consider all the devices Apple sells, the whittling becomes even more significant and the multiple drops to below 2,” Dediu reports. “Considering the near future, it’s safe to expect a ‘parity’ of iOS+OS X vs. Windows within one or two years… The consequences are dire for Microsoft. Windows will have to compete not only for users, but for developer talent, investment by enterprises and the implicit goodwill it has had for more than a decade. It will, most importantly, have a psychological effect. Realizing that Windows is not a hegemony will unleash market forces that nobody can predict.”

You have to see the excellent graphs in the full article – highly recommended – here.


    1. The scimitar shall be wrested from the usurpers’ weakened grasp, and held to their own throats. Their armies shall be decimated, their fleets destroyed, and their lands ravaged. And the righteous shall prevail.

    2. Again it always has baffled me to see CONSUMERS helping any billion dollar company simply get richer, as if it’s a war, and for no logical reason. Sad really.

  1. Wow. Just, wow. I posted the link before I read the article. “We shall overcome” will quickly shift to “We have overcome.” And what then? What of those powerful market forces the article describes in the last paragraph? What will happen then?

  2. Steve Jobs did a tactical feign when he came back to Apple. It’s classic Sun Tsu’s Art of War tactic to make the enemy thinks that it is winning the war. Steve Job did a counterattack not by directly destroying Window but through a new maneuver of using new proxies such as the iPod, the iPhone and iPad to fix the Windows’ wagon. As the satellites or proxies of the Windows’ empire (HP, Dell, etc) were taken out one by one, the dominant power, Microsoft was left strategically exposed.

    1. And you could say Steve Jobs did a Captain Kirk style Kobayashi Maru by simply changing the terms of the game. It never was a no-win scenario as it is turning out. Changing the game to the next tech paradigm – mobile – changed everything again and put everyone again on equal footing to excel or not based on new offerings. Helped too they did it forward thinking 2-3 years ahead of Microsoft with super high quality products people couldn’t resist. All I have for Microsoft is a gigantic cruel chuckle – BWAHAHAHAHA!!! Couldn’t happen to a more clueless company or one more ill-equipped to handle anything beyond it’s traditional comfort zone with current leadershit.

    2. @vsp, showing that if you can not beat windows logically (since everyone knew mac was a bad deal), brain wash people by sending out lots of little products. Yes, you get it. This is what I said below, but in many different words. Again, while it’s something to be proud of FOR apple CEO’s and THEIR sales, it’s not something YOU as a consumer and individual should care about. Not saying you are, but it seems many people are as if steve jobs is their father. And that’s another thing. …

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